Keynotes

Recruitment: 'Key Website Features for Adult Student Recruitment'

Bob Johnson, Bob Johnson Consulting

Bob Johnson, Ph.D., is president of Bob Johnson Consulting, LLC. He specializes in research to better engage website visitors, competitive website reviews, communication capability reviews of individual college and university websites and “Writing Right for the Web” workshops. Bob’s popular email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 4,100 subscribers at more than 933 colleges and universities internationally. Check it out at www.bobjohnsonconsulting.com.

Retention: 'The New American Learner: What Do They Really Need???'

Susan Porter Robinson, American Council on Education

Susan Robinson is Vice President for Lifelong Learning at the American Council on Education where she oversees the Center for Lifelong Learning. Additionally, Robinson plays a key role in shaping national lifelong learning policy through her membership on numerous national boards and committees including the National Workplace Learning Conference; Vice President Gore’s Leadership Work Group on 21st Century Skills; the PBS Public Access Advisory Board; the Champions Group for corporate-collegiate alliances; and Secretary Rumsfeld’s Education Roundtable.  Check it out at www.acenet.edu/Content/NavigationMenu/ProgramsServices/CLLL/vp_welcome.htm.