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Course Offering(s)

Journalism   141                                           3 (crs.)

Introduction to Journalism and Mass Communication

Introduction to the process and effects of mass communication, mass media industries, the functions of the mass media in society and issues that mass communicators face in their careers. It also covers specialization in the media, globalization of the media, fragmented audiences and new media and technology.

 

 

Journalism   211                                           3 (crs.)

Principles of Public Relations

Survey of the field of public relations, emphasizing theory and reviewing concepts, issues, techniques and practices. Designed to background the potential professional as well as individuals who will deal with the public in other careers such as business, education, government and community agencies. Prerequisite: 45 units (crs.).

 

 

Journalism   221                                           3 (crs.)

Writing For The Media

Discussion of and exercises in writing for print, including Web-based media. Course topics include style and structure of news stories, types of stories, evaluations of news and relationships between editorial operations and public relations. Students should have typing proficiency before enrolling.  (2+2)

 

 

Journalism   239                                           3 (crs.)

Media Photography I

Study and practice of photography related to journalistic publications and online media. Laboratory work includes use of cameras digital imaging equipment. Prerequisite: 30 units (crs.) with a grade of C or better. (1+4)

 

 

Journalism   250                                           3 (crs.)

Principles of Advertising

Advertising as a form of mass persuasion. Survey of advertising practices in a multicultural society. Prerequisite: 45 units (crs.). (3+0)

 

 

Journalism   251                                           3 (crs.)

Foundations of Multimedia Production

This course is designed to provide a broad understanding of digital multimedia by teaching a theoretical background while engaging students in hands-on projects. This course introduces students to the process of creating, digitizing and manipulating the major elements of digital media including text, sound, graphics, animation and video so that they can be published online. Students will learn relevant software programs so that they can apply their theoretical knowledge in multimedia production.

 

 

Journalism   312                                           3 (crs.)

Media Ethics

Studies of the moral issues and ethical problems that concern mass media practitioners, including those involved in broadcasting, print, public relations and advertising. Cross-listed: RTF 312/Journalism 312. Students may receive credit for only one of the two cross-listed courses. Prerequisite: RTF students: Cumulative 2.5 GPA and RTF 115 and 310 or Communication 234 and 241; Journalism students: Journalism 141, 221, 224 and 60 credits or consent of instructor.

 

 

Journalism   315                                           3 (crs.)

Public Relations Techniques

Study of skills and techniques essential to public relations practice. Focuses on solving problems through projects in writing and designing effective communication. Includes strategies and messages for print and electronic media. Prerequisite: Journalism 141, 211, 221 and 224 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism   319                                           3 (crs.)

Planning and Management Case Studies in Public Relations

Advanced study of the theory and application of public relations planning and management through the use of case histories. Subject areas may include media relations, employee relations, crisis communication, community relations, public affairs and international relations. Students will be expected to apply theoretical and ethical dimensions to their analyses. Prerequisites: Journalism 211, with a grade of C or better and 60 credits.

 

 

Journalism   324                                           3 (crs.)

Editing

Practice in editing copy for publication, headline writing, correction of copy, photo editing, publication design and make-up. Prerequisite: Journalism 221 with a grade of C or better. (2+2)

 

 

Journalism   325                                           3 (crs.)

Magazine Editing and Production

Study of general, specialized, trade and company publications; selection and editing of content and technical procedures. Term project. Prerequisite: Journalism 141, 221, 224, 327 and 331 each with a grade of C or better or consent of instructor. (2+2)

 

 

Journalism   327                                           3 (crs.)

Reporting

Practice in gathering and writing of news, interviewing news sources, making ethical decisions. Assignments are frequently published in student and community newspapers. Prerequisite: Journalism 141 and 221 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism   331                                           3 (crs.)

Visual Media Design

Theory and application of publication and media materials design. Covers introductory design principles and practical computer application of these concepts, addresses planning and production issues. Prerequisite: Journalism 141, 221 and 224 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism   334                                           1 (crs.)

Broadcast News Workshop

Students gain practical experience in media news gathering, working as part of a team to produce news reports and complete newscasts. Stories will be aired on the University of Wisconsin Oshkosh educational access channel, Titan TV. Cross-listed: Journalism 334/Communication 334. Students may receive credit for only one of the two cross-listed courses. Prerequisite: (Journalism 141, 221 and 224, each with a grade of C or better for journalism credits) or (Cumulative GPA 2.5, Communication 151 and 201 or consent of instructor for Radio-TV-Film credits.)

 

 

Journalism   340                                           3 (crs.)

New and Emerging Media

Surveys new and emerging forms of media, covering theory and concepts surrounding their development and impact within the global communications landscape. Use of new media tools augments learning. Topics include media evolution with the Internet, and social media and mobile technologies related to democratic, economic and cultural implications; convergence; news and content producers; information search; strategic communication for advertising, marketing and public relations; uses of media organizations, corporations, non-profits, government and grassroots groups; and broader issues of transparency, diversity and ethics. Prerequisite: 60 credits.

 

 

Journalism   341                                           3 (crs.)

Media and Society

Relationships among the mass media, the individual and society are studied from a social scientific and humanistic vantage. Focuses on the origins, methods and uses of communications theories, such as media effects and audience interpretation. Also investigates the social processes by which media producers, such as journalists and advertisers/public relations practitioners, decide what is media content and the society and economic forces that influence those decisions.  Prerequisite: Journalism 141 with a grade of C or better and 60 units (crs.). (3+0)

 

 

Journalism   343                                           3 (crs.)

Travel and Documentary Photography

The application of advance photography techniques at non-local sites to make travel and documentary photographs worthy of publication in traditional and emerging media. The use of cultural analysis to better understand the people and places being photographed. Prerequisites: Journalism 141, Journalism 239; or consent of instructor.

 

 

Journalism   351                                           3 (crs.)

Advertising Copy, Layout and Production

Principles and techniques of copy writing, selection and presentation of creative strategies and sales points, use of computer skills and application of product and market research to specific creative problems in advertising. Preparation of copy, layout planning and production. Prerequisite: Journalism 141, 221, 224 and 250 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism   353                                           3 (crs.)

Advertising Media

Planning, selecting and buying of advertising media in a variety of marketing contexts. The emphasis is on consumer products and services, but other types of advertising are considered as well.  Relevant research deals with market segments and media audiences. Prerequisite: Journalism 141, 221, 224 and 250 each with a grade of C or better. (2+2)

 

 

Journalism   371                                           3 (crs.)

History of Journalism in the United States

Covers the history of journalism and the mass media in the United States, colonial times to the present.  Discusses the mass media as a complex social and cultural institution and focuses on the integration of the media into the social, economic and political systems in the United States and on the effects the press has had on those systems. Prerequisite: Journalism 141 with a grade of C or better and 60 units (crs.). (3+0) (Fall)

 

 

Journalism   380                                           1-3 (crs.)

International Press/Comparative Mass Communications Systems

Comparison of national communications systems, with emphasis on newspapers, news magazines. Differing press theories, restraints, limitations, working conditions. Impact of news media on national development. Prerequisite: Journalism 141 with a grade of C or better. (3+0) (Offered irregularly)

 

 

Journalism   412                                           3 (crs.)

Law of Mass Communication

A study of development and current state of freedom of expression in the United States, with an emphasis on the Wisconsin experience. Covers such topics as libel, invasion of privacy, fair trial-free press, privilege, open records and open meetings, obscenity, and controls on advertising and broadcasting. Emphasis is on First Amendment cases decided by the U.S. Supreme Court. Prerequisite: Journalism 141, 221 and 224 each with a grade of C or better and 85 units (crs.). (3+0)

 

 

Journalism   413                                           3 (crs.)

Feature Writing

Writing, researching and marketing articles for publication in newspapers and magazines and in online formats with emphasis on developing an effective style of writing. Prerequisite: Journalism 141, 221, 224 and 327 each with a grade of C or better. (2+2)

 

 

Journalism   424                                           3 (crs.)

Strategic Campaigns in Advertising

Students work as an agency team to develop an advertising plan for a commercial or non-commercial product or service. Assignments include strategic planning, creative advertisements, and formal presentations.  Prerequisite: Journalism 141, 221, 224, 250, 351 or 353 each with a grade of C or better or consent of instructor. (2+2)

 

 

Journalism   427                                           3 (crs.)

Professional Journalism Internship

Professional experience in reporting, editing, photography, advertising, public relations or other areas of journalism acquired at newspapers or other media organizations, industries, advertising or public relations agencies, or other organizations. Prerequisite: Journalism 141 with a grade of C or better, completion of course work appropriate to the internship and consent of internship coordinator. Pass/Fail course.

 

 

Journalism   428                                           3 (crs.)

Advanced Reporting

Intensive reporting experience with emphasis on covering a particular beat or specialized topic area in formats for print and online publication. Prerequisite: Journalism 141, 221, 224 and 327 each with a grade of C or better. (2+2)

 

 

Journalism   430                                           3 (crs.)

Media Photography II

Digital color photography for publications and online media. Use of emerging technologies. Emphasis on picture series editing, composition and content suitable for publication. Students create a culminating experience project. Prerequisites: Journalism 141, 221, 224 and 239 each with a grade of C or better and 60 units (crs.). (1+4)

 

 

Journalism   431                                           3 (crs.)

Reporting of Public Affairs

Instruction and practice in covering university, city, county, local, state and federal agencies and courts. Local, state and national politics in relation to coverage by the media. Prerequisite: Journalism 141, 221 and 327 each with a grade of C or better and consent of instructor. (2+2) (Offered irregularly)

 

 

Journalism   440                                           3 (crs.)

Application of New and Emerging Media

This course is designed to provide realistic learning experiences in the research, planning, execution and evaluation of the use of new and emerging media as applied to the practice of public relations, other fields of strategic communication such as advertising and marketing, and new and emerging media as used by newsgathering organizations. All class members will produce projects for various campus and community organizations that expect a professional level of quality. Students will also be expected to devise a new media policy for their clients. Prerequisites: Journalism 340 New and Emerging Media or consent of instructor.

 

 

Journalism   441                                           3 (crs.)

Interpretive and Persuasive Writings

Types of interpretive writing, including editorials, columns, online commentary, reviews and explanatory news stories and magazine articles. Prerequisite: Journalism 141, 221 and 327 each with a grade of C or better and consent of instructor. (2+2) (Offered irregularly)

 

 

Journalism   446                                           1-3 (crs.)

Independent Study

See Independent Study under Course and Academic Advisement Policies information for general course description, general prerequisites and proper contract form requirements. Prerequisite: 60 units (crs.), preparation in academic area and 3.0 GPA or above.

 

 

Journalism   451                                           3 (crs.)

Online Publishing

Study of the Internet as a medium for news, information and commerce; introduction to the mechanics of Web publishing. Writing, editing and image production for online publication. Semester project.  Prerequisites:  Journalism 141, 221, 224 and one of the following: Journalism 239, 251, 315, 327, 331, 351 each with a grade of C or better. (2+2)

 

 

Journalism   453                                           3 (crs.)

Journalism Seminar

Recent developments and/or problems in journalism; emphasis on individual student research. Prerequisite: 90 units (crs.). (2+2)

 

 

Journalism   454                                           3 (crs.)

Selected Topics

The intensive study of a topic to be determined by the department. Information about a Selected Topics course announced in the Timetable can be obtained at the Department of Journalism office. This course may be repeated with different content. (2+2)

 

 

Journalism   455                                           3 (crs.)

Public Relations Campaigns

This is a case-study approach to solving a public-relations problem through research, planning, implementation and evaluation. Students work as a team to develop a written plan and creatives. Prerequisite: Journalism 141, 211, 221, 224 and 315 each with a grade of C or better or consent of instructor. (2+2)

 

 

Journalism   456                                           1-3 (crs.)

Related Readings

See Related Readings under Course and Academic Advisement Policies information for general course description, general prerequisites and proper contract form requirements.

 

 

Journalism   457                                           3 (crs.)

Media Organization and Management

An overview of modern mass media management including perspectives on functions, organization, administration, policies, practices and career development. Interaction with media-related organizations such as advertising and public relations companies is also included. Prerequisite: Journalism 141, 221, 224, each with a grade of C or better and 60 units (crs.). (3+0)

 

 

Journalism   472                                           3 (crs.)

Research in Strategic Communication

A survey of current research methods in various mass communication fields, including advertising, news and public relations. The course draws heavily on research methods developed in the social sciences, particularly political science, psychology and sociology. Prerequisite: Journalism 141, 221 or 224 each with a grade of C or better or consent of instructor. (2+ 2)

 

 

Journalism   474                                           1-6 (crs.)

Honors: Thesis

Honors thesis projects include any advanced independent endeavor in the student's major field of study such as, a written thesis, scientific experiment or research project, or creative arts exhibit or production. Proposals (attached to Independent Study Contract) must show clear promise of honors level work and be approved by a faculty sponsor. Course title for transcript will be 'Honors Thesis'. Completed projects will be announced and presented to interested students and faculty. Prerequisite: University Honors program and junior standing. Maximum of six units (crs.).

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