UNIVERSITY OF WISCONSIN OSHKOSH

JOURNALISM



Margaret Davidson, Chairperson
Department Office: Clow 106
Department Telephone: 920-424-1042
Department Fax: 920-424-7146

CODE 61 or JOURNAL

I. FACULTY

Biglow, Coll, Cowling, Davidson, Gleason, Henderson, Maguire, Tsao

II. DEGREES

Undergraduate: A major in Journalism can lead to the degree(s): Bachelor of Arts; Bachelor of Science.

Graduate: The Department does not offer a graduate program.

III. SUMMARY OF FIELDS OF STUDY

1. GOAL(S)
See the department for a listing of its goal(s).

2. THE MAJOR(S)
The Department offers a choice of 2 emphases within the Journalism major. These are: 1) News-Editorial, 2) Advertising/Public Relations.

3. THE MINOR(S)
The Department offers 2 minors: 1) Journalism - Liberal Arts, 2) Journalism - Secondary Education.

IV. ADMISSION/GRADUATION REQUIREMENTS

1. ADMISSIONS POLICY
Students must meet with a faculty adviser in the Department of Journalism to be signed into all jounalism classes. Students must have completed Journalism 141 to be admitted to any 300- or 400-level journalism classes.

2. GRADE POINT AVERAGE REQUIREMENTS
A minimum grade point average of 2.5, based on transcripts from all accredited colleges attended, is required. Students transferring to the University of Wisconsin Oshkosh will be evaluated for grade point average on the same basis as the University of Wisconsin Oshkosh continuing students. Students must receive at least a "C" in all prerequisite journalism courses. (This refers to Journalism classes only and does not include courses in other departments to be completed by students majoring or minoring in Journalism).

3. UNIT (CR.) HOUR REQUIREMENTS
Journalism majors must complete 36 units (crs.) worth of journalism classes including required courses described in a later section. Journalism minors must complete 24 units (crs.).

4. GENERAL EDUCATION PREREQUISITES
Students should complete English 101 College English I or its equivalent during their freshman or sophomore years.

5. CONTINUING STUDENT STATUS
Majors may take no more than three journalism courses during any term. Minors normally take no more than one upper-level journalism course during a term and no more than two journalism courses during any term. Exceptions may be granted by the chair of the department.

6. APPEALS
All appeals may be initiated through the chair of the Department of Journalism.

7. NON-JOURNALISM REQUIREMENTS
The Department of Journalism recognizes the standards of and is accredited by the Accrediting Council for Education in Journalism and Mass Communication (ACEJMC), which specifies that a journalism major must earn 80 units (crs.) in courses outside of journalism and mass communications. Those standards also provide that 65 of those units (crs.) must be in the liberal arts.

In applying the standard, the department will maintain flexibility in order to consider each student's program and interests. Among courses that will not be considered to be outside the journalism and mass communication area are:
- All courses offered by the Department of Journalism
- All courses included in the following lists:

Art
  • Art 238 Design I 3 cr.
  • Art 239 Commercial Art Studio Techniques and Reproduction Methods 3 cr.
  • Art 245 Photography I 3 cr.
  • Art 338 Design II 3 cr.
  • Art 345 Photography II 3 cr.
  • Art 438 Design III 3 cr.
  • Art 445/645 Photography III 3 cr.

Communication
  • Communication 222 Radio Station Procedures and Audio Production 3 cr.
  • Communication 231 Radio Television Announcing 3 cr.
  • Communication 234 Writing for the Broadcast Media 3 cr.
  • Communication 301 Radio-Television Advertising 3 cr.
  • Communication 313 TV Studio Management (2+3) 3 cr.
  • Communication 320 Television Workshop (1+4) 1 cr.
  • Communication 325 Nonverbal Communication 3 cr.
  • Communication 327 Advanced Writing for the Broadcast Media 3 cr.
  • Communication 425 Seminar in Radio-TV-Film 1-3 cr.
  • Communication 426 Seminar in Radio-TV-Film 1-3 cr.
  • Communication 435 Advanced Video Production 3 cr.
  • Communication 437 Radio-TV Station Management 3 cr.

English
  • English 317/517 Technical Writing 3 cr.

Courses in other departments that duplicate the content of courses offered by the Department of Journalism.

Courses taken at other colleges or universities which resemble the offerings above and for which transfer students may receive Journalism units (crs.). Each such course will be assessed by the chair of the Department of Journalism as if the course were offered at the University of Wisconsin Oshkosh.

Courses that will count toward the 65 units (crs.) in the liberal arts may be taken in the following departments: Anthropology, Art, Biology and Microbiology, Chemistry, Communication, Economics, English, Foreign Languages and Literatures, Geography, Geology, History, International Studies, Mathematics, Music, Philosophy, Physics and Astronomy, Political Science, Psychology, Public Affairs, Religious Studies and Sociology.

V. REQUIRED CORE COURSES

Journalism
  • Journalism 141 Introduction to Journalism and Mass Communication 3 cr.
  • Journalism 221 News Writing 3 cr.
  • Journalism 224 Editing 3 cr.
  • Journalism 412 Law of Mass Communication 3 cr.
Economics
  • Economics 206 Principles of Economics I (Micro) 3 cr.
  • Economics 207 Principles of Economics II (Macro) 3 cr.
History
  • History 202 Modern United States History Since 1877 3 cr.
Political Science
  • Political Science 105 American Government and Politics 3 cr.

And one course from the list below:
  • Business Administration 377 Consumer Behavior 3 cr.
  • Public Affairs 221 Introduction to Public Administration 3 cr.
  • Political Science 225 State and Local Government 3 cr.
  • Political Science 302 Civil Liberties in the United States 3 cr.
  • Political Science 303 Women and Politics 3 cr.
  • Political Science 304 Race and Ethnicity in the United States Politics 3 cr.
  • Political Science 310 Urban Government 3 cr.
  • Political Science 317 United States Foreign Policy 3 cr.
  • Political Science 321 American Public Policy 3 cr.
  • Political Science 324 The United States Presidency 3 cr.
  • Political Science 350 Political Behavior 3 cr.
  • Political Science 380 Political Parties and Interest Groups 3 cr.
  • Political Science 392 Judicial Process in America 3 cr.
  • Political Science 394 Community Power Systems 3 cr.
  • Psychology 205 Social Psychology 3 cr.
  • Psychology 280 Cognitive Psychology 3 cr.
  • Sociology 281 Social Statistics 3 cr.
  • Sociology 307 Propaganda and Public Opinion 3 cr.
  • Sociology 359 Minority Groups 3 cr.

Comments:
Prospective majors should plan on at least five semesters of course work in journalism leading to their degree.

Journalism majors may receive no more than 3 units (crs.) in Journalism 427 Professional Journalism Internship. Arrangements for receiving unit (cr.) for this course must be made with the internship coordinator before the professional experience is undertaken. Students who plan to take this course may not also take the practicum course in the department.

VI. THE MAJOR(S), WITH EMPHASES AND/OR OPTIONS IN THE MAJOR

1. JOURNALISM MAJOR

A. News-Editorial Emphasis
Recommended for students who have career objectives of working for newspapers, magazines or other mass media.

Required Units (crs.): 36 units (crs.)

Required Courses: In addition to the core courses:
  • Journalism: Journalism 327, 371, and 413 or 428

Electives: 15 units (crs.) from the department's offerings to meet the 36 unit (cr.) requirement of the major.

Comments:
Participation in the student newspaper, the Advance-Titan, and/or in the student group the Society of Professional Journalists is strongly recommended. Internships are strongly recommended.

For students who are enrolled in the University Scholars Program, the department offers Honors: Thesis Journalism 474.

B. Advertising/Public Relations Emphasis
Recommended for students who have career objectives in advertising, public relations or other communications areas involving marketing.

Required Units (crs.): 36 units (crs.)

Required Courses: In addition to the Core Courses:
  • Journalism: Journalism 211, 250, 315, 351

Other Requirements: Introduction to Marketing Business Administration 371 is required of students in this emphasis. This course does not count toward meeting the 36 unit (cr.) minimum.

Electives: 12 units (crs.) from the department's offerings to meet the 36 unit (cr.) minimum of the major.
Comment:
Participation in the student newspaper, the Advance-Titan, and/or student groups Public Relations Student Society of America or the Ad Club is strongly recommended. Internships are strongly recommended.

For students who are enrolled in the University Honors Program, the department offers Honors: Thesis Journalism 474.

VII. MINOR(S)

1. JOURNALISM (LIBERAL ARTS) MINOR
Recommended for students who wish to supplement a major in another discipline.

Required Units (crs.): 24 minimum

Required Courses:
  • Journalism: Journalism 141, 221, 224

Electives: 15 units (crs.) from the Department's offerings to meet the 24 unit (cr.) minimum requirement of the minor. Journalism 412 Media Law is strongly recommended.

Comment:
Students minoring in Journalism should consult an advisor to arrange an appropriate program of electives.

2. JOURNALISM (SECONDARY EDUCATION) MINOR
Recommended for students who wish to teach Journalism.

Required Units (crs.): 24 minimum

Required Courses:
  • Education: Secondary Education 496;
  • Journalism: Journalism 141, 221, 224, 250, 327, 371, 412

Electives: 3 units (crs.) of department offerings

Other Requirements: Education Secondary Education 496, (not counted in 24 unit (cr.) minimum).

Comment:
Requirements for teaching minor are set by the state Department of Public Instruction. Substitutions for any of the listed courses must be cleared by the department chair.

VIII. COURSE OFFERINGS

Journalism 141 3 units (crs.)
Introduction to Journalism and Mass Communication
Introduction to the process and effects of mass communication, mass media industries, the functions of the mass media in society and issues that mass communicators face in their careers. It also covers specialization in the media, globalization of the media, fragmented audiences and new media and technology.

Journalism 211 3 units (crs.)
Principles of Public Relations
Survey of the field of public relations, emphasizing theory and reviewing concepts, issues, techniques and practices. Designed to background the potential professional as well as individuals who will deal with the public in other careers such as business, education, government and community agencies. Prerequisite: 45 units (crs.).

Journalism 221 3 units (crs.)
News Writing
Discussion and exercises in writing news articles, style and structure of news stories, types of stories, and evaluation of news both for print and electronic media.. Students should have typing proficiency before enrolling. Prerequisite: English 101. (2+2)

Journalism 224 3 units (crs.)
Editing
Practice in editing copy for publication, headline writing, correction of copy, photo editing, publication design and make-up. Prerequisite: Journalism 221. (2+2)

Journalism 239 3 units (crs.)
Press Photo I
Study and practice of photography related to journalistic publications and online media. Laboratory work includes use of cameras and professional darkroom equipment. Prerequisite: 30 units (crs.). (1+4)

Journalism 250 3 units (crs.)
Principles of Advertising
Advertising as a form of mass persuasion. Survey of advertising practices in a multicultural society. Prerequisite: 45 units (crs.). (3+0)

Journalism 312 3 units (crs.)
Media Ethics
Studies of the moral issues and ethical problems that concern mass media practitioners, including those involved in broadcasting, print, public relations and advertising. Prerequisite: Journalism 141, 221, 224 and 60 units (crs.). (3+0)

Journalism 315 3 units (crs.)
Public Relations Techniques
Study of skills and techniques essential to public relations practice. Focuses on solving problems through projects in writing and designing effective communication. Includes strategies and messages for print and electronic media. Prerequisite: Journalism 141, 211, 221, 224 and 60 units (crs.). (2+2)

Journalism 325 3 units (crs.)
Magazine Editing and Production
Study of general, specialized, trade and company publications; selection and editing of content and technical procedures. Term project. Prerequisite: Journalism 141, 221, 224, 327, 331 or consent of instructor. (2+2)

Journalism 327 3 units (crs.)
Reporting
Practice in gathering and writing of news, interviewing news sources, making ethical decisions. Assignments are frequently published in student and community newspapers. Prerequisite: Journalism 141, 221 and 60 units (crs.). (2+2)

Journalism 331 3 units (crs.)
Graphic Arts of the Print Media
A study of basic principles of graphic design, typography, uses of visual images and color. Covers selection of paper and inks, printing processes, finishing and working with clients and printers. Laboratory portion of the couse focuses on applying principles of design, the practice of layout skills in crafting materials for graphic communication, and the use of computers in the planning, production and publication of printed materials. Prerequisite: Journalism 141, 221, 224 and 60 units (crs.). (2+2)

Journalism 339 3 units (crs.)
Press Photo II
Advanced black and white and introductory digital color photography for journalistic publications and online media. Picture editing, picture story planning and execution. Emphasis on selection, composition, and content suitable for publication. Prerequisite: Journalism 141, 221, 224, 239 and 60 units (crs.). (1+4)

Journalism 341 3 units (crs.)
Press and Society
Relationships among the mass media, the individual and society are studied from a social scientific vantage. Focuses on the origins, methods and uses of communication theories, especially on attitude change and media effects. Also investigates the social processes by which journalists decide what is news and the social forces that influence those decisions. Prerequisite: Journalism 141 and 60 units (crs.). (3+0)

Journalism 351 3 units (crs.)
Advertising Copy, Layout and Production
Principles and techniques of copy writing, selection and presentation of creative strategies and sales points, use of computer skills and application of product and market research to specific creative problems in advertising. Preparation of copy, layout planning, and production. Prerequisite: Journalism 141, 221, 224, 250 and 60 units (crs.). (2+2)

Journalism 353 3 units (crs.)
Advertising Media
Planning, selecting and buying of advertising media in a variety of marketing contexts. The emphasis is on consumer products and services, but other types of advertising will be considered as well. Relevant research dealing with market segments and media audiences. Prerequisite: Journalism 141, 221, 224 and 250. (2+2)

Journalism 371 3 units (crs.)
History of Journalism in the United States
Covers the history of journalism and the mass media in the United States, colonial times to the present. Discusses the mass media as a complex social and cultural institution and focuses on the integration of the media into the social, economic, and polititcal systems in the United States and on the effects the press has had on those systems. Prerequisite: Journalism 141 and 60 units (crs.). (3+0) (Fall)

Journalism 380 1-3 units (crs.)
International Press/Comparative Mass Communications Systems
Comparison of national communications systems, with emphasis on newspapers, news magazines. Differing press theories, restraints, limitations, working conditions. Impact of news media on national development. Prerequisite: Journalism 141. (3+0) (Offered irregularly)

Journalism 412 3 units (crs.)
Law of Mass Communication
A study of development and current state of freedom of expression in the United States, with an emphasis on the Wisconsin experience. Covers such topics as libel, invasion of privacy, fair trial-free press, priviledge, open records and open meetings, obscenity, and controls on advertising and broadcasting. Emphasis is on First Amendment cases decided by the U.S. Supreme Court. Prerequisite: Journalism 141, 221, 224 and 60 units (crs.). (3+0)

Journalism 413 3 units (crs.)
Feature Writing
Writing, researching and marketing articles for publication in newspapers and magazines and in online formats with emphasis on developing an effective style of writing. Prerequisite: Journalism 141, 221, 224 and 327. (2+2)

Journalism 424 3 units (crs.)
Case Problems in Advertising
This is a case-study approach to solving advertising problems. Students work as an agency team to develop an advertising plan for a national product or service. Assignments include creative advertisements, formal presentations, and participation in the National Student Advertising Competition or other professional competitions. Prerequisite: Journalism 141, 221, 224, 250, 351 or 353 and consent of instructor. (2+2)

Journalism 425 3 units (crs.)
Public Relations Practicum
Learning experiences in the planning, production and evaluation of public relations materials and the administration and management of public relations functions. Uses an agency format to perform public relations project tasks for campus and community organizations. Prerequisite: Journalism 141, 211, 221, 224 and 315. (2+2)

Journalism 427 3 units (crs.)
Professional Journalism Internship
Professional experience in reporting, editing, photography, advertising, public relations or other areas of journalism acquired at newspapers or other media organizations, industries, advertising or public relations agencies, or other organizations. Prerequisite: Journalism 141, completion of course work appropriate to the internship and consent of internship coordinator. Pass/Fail course.

Journalism 428 3 units (crs.)
Advanced Reporting
More difficult assignments in reporting, investigative reporting and column writing for print and electronic media. Emphasis is on covering a particular beat. Articles may be published in community or student newspapers. Prerequisite: Journalism 141, 221, 224 and 327. (2+2)

Journalism 431 3 units (crs.)
Reporting of Public Affairs
Instruction and practice in covering university, city, county, local, state and federal agencies and courts. Local, state and national politics in relation to coverage by the media. Prerequisite: Journalism 141, 221, 327 and consent of instructor. (2+2) (Offered irregularly)

Journalism 441 3 units (crs.)
Interpretive Writing and In-Depth Reporting
Types of interpretive journalism, including editorials and editorial cartoons, columns, interpretive news stories and interpretive magazine articles. Prerequisite: Journalism 141, 221, 327 and consent of instructor. (2+2) (Offered irregularly)

Journalism 446 1-3 units (crs.)
Independent Study
See Independent Study under Course and Academic Advisement Policies information for general course description, general prerequisites, and proper contract form requirements. Prerequisite: 60 units (crs.), preparation in academic area and 3.0 GPA or above.

Journalism 453 3 units (crs.)
Journalism Seminar
Recent developments and/or problems in journalism; emphasis on individual student research. Prerequisite: 90 units (crs.). (2+2)

Journalism 454 3 units (crs.)
Selected Topics
The intensive study of a topic to be determined by the department. Information about a Selected Topics course announced in the Timetable can be obtained at the Department of Journalism office. This course may be repeated with different content. Prerequisite: Consent of instructor.

Journalism 455 3 units (crs.)
Case Problems in Public Relations
This is a case-study approach to solving a public-relations problem through research, planning, implementation, and evaluation. Students work as a team to develop a written plan and creatives. Prerequisite: Journalism 141, 211, 221, 224, 315 and consent of instructor. (2+2)

Journalism 456 1-3 units (crs.)
Related Readings
See Related Readings under Course and Academic Advisement Policies information for general course description, general prerequisites and proper contract form requirements.

Journalism 457 3 units (crs.)
Media Organization and Management
An overview of modern mass media management including perspectives on functions, organization, administration, policies, practices and career development. Interaction with media-related organizations such as advertising and public relations companies is also included. Prerequisite: Journalism 141 and 60 units (crs.). (3+0)

Journalism 472 3 units (crs.)
Media Research
A survey of current research methods in various mass communication fields, including advertising, news and public relations. The course draws heavily on research methods developed in the social sciences, particularly political science, psychology and sociology. Prerequisite: Journalism 141, 221, 224 or consent of instructor. (2+ 2)

Journalism 474 1-6 units (crs.)
Honors: Thesis
Honors thesis projects include any advanced independent endeavor in the student's major field of study such as, a written thesis, scientific experiment or research project, or creative arts exhibit or production. Proposals (attached to Independent Study contract) must show clear promise of honors level work and be approved by a faculty sponsor. Course title for transcript will be 'Honors Thesis.' Completed projects will be announced and presented to interested students and faculty. Prerequisite: University Honors program and junior standing. Maximum of 6 units (crs.).

Journalism 493 3 units (crs.)
Corporate Electronic Media
Writing and producing electronic media materials for corporations or institutions to use before internal and external audiences. Preparation of scripts and materials for training as well as information and persuasive media messages produced on videotape, multimedia presentations or slide shows. Setting up and managing a corporate media center. Prerequisite: Journalism 141, Communication 234 or Journalism 221, and
Journalism 224 or consent of instructor.
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Last Updated July 1, 2001