Official UW Oshkosh colors

UW Oshkosh’s official school colors are black, gold and white. The gold is best represented in print production by the Pantone Matching System colors: PMS 123 and PMS 876 (metallic).

Official UW Oshkosh logo

This logo depicting Oviatt House, the historic William Waters structure that currently houses the UW Oshkosh Foundation, is always used on direct-mail pieces and official University envelopes and letterhead. The logo should always be reproduced from an authorized camera-ready copy. It should not be redrawn or re-proportioned. The logo should remain a square. No element of the logo should be left off or altered. Likewise, no additional element (such as the name of a college, department or program) should be incorporated. Do not change the typeface. The preferred sizes are 1-inch square and 2-inch square. The logo should not be used any smaller than 3⁄4-inch-square. The logo may be used in black and white or in reverse (white on black or some other dominant color of the printed piece) or black on the dominant color.

Correct shape

Incorrect shapes

or

Oshkosh word mark

On occasion, University colleges, departments and programs may use the official word mark instead of the logo on their printed materials.

Titan athletics logo

In 2004, UW Oshkosh unveiled a redesigned Titan athletic logo that symbolizes the Greek god Prometheus who stole intellectual fire from the gods and gave it to humans. Created by Jansport of Appleton, the redesign reflects a fresh, strong and dynamic image for use on materials related to the University’s athletic teams and programs.

“Engaging People and Ideas” communication campaign

University Relations launched a communication campaign in 2003 to promote UW Oshkosh as an “engaged” university. This theme emerged from the University’s core values as presented in our Governing Ideas. The slogan and accompanying mesh graphic have been used in the annual report, University Magazine and on promotional kiosks. The “engaging” campaign is not meant to replace the official University logo. However, we encourage its use in promotional materials, especially those targeting alumni and the community. The “engaging” image is available in black and white as well as black with a gold mesh.

Preferred typefaces

For a professional look, printed materials should be created using only one or two typefaces each. In general, sans serif fonts work best for titles and headlines, while serif fonts are best for blocks of text. University Relations recommends using the following fonts for a clean and consistent look:

Sans serif

Helvetica
Frutiger
Trebuchet

Serif

Times
Palatino