Contact Us


Lincoln Hall
800 Algoma Boulevard
Oshkosh, WI 54901


Local: (920) 424-1129
Toll-free: (800) 633-1442
Fax: (920) 424-1803
Program Partners

The ASRR Conference is planned by the following program partners:

 UW Oshkosh Wordmark


UW-Green Bay



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Call for Proposals

Present your success stories at the 2016 conference!

Topics and Guidelines

We will consider a wide range of topics focusing on recruiting and retaining adult students in today’s highly competitive market.

We are especially interested in proposals that explore the following issues:

Track I: Recruitment 

  • Admissions processes unique for adult learners
  • Successful 2+2 collaborative recruitment
  • How to plan, host and promote a well-attended information session 
  • Recruiting for online degree programs
  • Best practices for recruiting students from businesses
  • Addressing the comprehensive needs of adult students in the pre-advising/recruitment process
  • Distinguishing your recruitment and marketing strategies in the competitive marketplace

Track II: Marketing

  • Consumer behavior patterns of the adult prospective student
  • Use of websites to attract students
  • Email communication workflows for customized communication to adult prospective students
  • Blending digital, print and branding plans for a comprehensive marketing plan
  • Conducting market research and using data to drive marketing decisions
  • Uses of social media, blogging and other inbound marketing strategies
  • Keyword strategies and search engine optimization (SEO)

Track III: Retention 

  • Innovative student services for distance education
  • New and innovative technology and its application for adult learners
  • Innovative advising structure
  • Retention –focused programming
  • Creating an adult student community on campus and online
  • Customer Relationship Management for higher education
  • Successful methodology for learning projects, internships and externships for working adult students
  • Using information gathered through student surveys or competition analysis
  • New and emergent issues for adult students in higher education

How to Submit a Proposal

To submit a proposal, please complete the online proposal form.

If you have questions or concerns, please contact us by telephone at (920) 424-1299, toll free at (800) 633-1442, or by email at We are excited about the 2016 program and look forward to your participation and attendance. Please share this web page with those who may be interested in becoming a part of this outstanding conference. 

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