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Program Partners

The ASRR Conference is planned by the following program partners:

 UW Oshkosh Wordmark

 

UW-Green Bay

 

UW-Extension

 
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Conference Agenda

Join us at the 2015 ASRR Conference!

View the conference schedule and breakout session titles below. Scroll further down to view session descriptions.

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Monday, March 23, 2015

Tuesday, March 24, 2015

Keynote Speakers

Stephen J. Black, president of Impact Alabama
Rovy Branon, vice provost for educational outreach at the University of Washington
Fred Bayley, senior consultant at LERN

Our distinguished panel of speakers will inspire and energize as they address the topics of education and citizenship, doing what you love and loving what you do, and the trends that are shaping our work and demographic landscape.

Breakout Presentations

Presenters at the 2015 ASRR represent sixteen different institutions from throughout the United States. Breakout presentations chosen by a multi-institution panel of your peers drawing from a pool of international submissions include: 

Marketing Track

 

Numbers are Worth 1,000 Words: Lessons Learned on the Path to Reaching Adult Learners—Anissa Kuhar, manager of outreach marketing and Meryl Sussman, assistant vice president of outreach adult and non-credit programs, Northern Illinois University

Are you satisfied with the number of new adult students generated by your communications strategies? The NIU Outreach promotions team was not. We implemented several credit-program communications campaigns that generated strong initial inquiries. But the true story was in the data: high numbers of inquiries were not always converting to robust numbers of qualified prospects. So, the promotions team decided to test several approaches. Find out what tools and strategies NIU Outreach used to generate the right adults for its programs.

Sharing the Stories of Adult Students—Amelia Fontella, recruiter/pre-advisor, University of Wisconsin Oshkosh

The use of student stories as part of a marketing plan is nothing new. Your institution likely already features profiles or stories of current students and alumni on its website and in other marketing pieces. But are you maximizing your students’ stories as a marketing tool? Are you showcasing the unique perspectives of adult students? Presented by a writer with nearly ten years of experience writing for higher education, this session provides tried-and-true tips for finding and sharing the stories of your students. Key topics include: identifying adult students with compelling stories, facilitating the interview process, essential components of an impactful story, overcoming challenges in the story-gathering and crafting processes, and maximizing the use of the student story.

An Analysis of Adult and Traditional Student Satisfaction in Online Courses—Christina Trombley, director and Steven VandenAvond, associate provost, University of Wisconsin-Green Bay

As online education has grown, public universities have used it as a way to reach a new marketplace of students, especially the growing number of adults who are seeking a degree or looking to change direction. UW-Green Bay’s Adult Degree Program began a mixed methods research approach to analyze the differences in course satisfaction between traditional and adult students in their online degree program. This analysis provides answers to the question of whether adult students respond differently to various teaching methods, philosophies and frameworks in the online environment. As traditional and nontraditional students continue to blend in online classrooms, retention will be a critical reflection on how faculty revises teaching strategies that satisfy both groups.

How to Build a Performance-Driven Marketing Website—Chris Hoffman, director of marketing, University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning

A performance website is essential to marketing success in the PCE space. This session will show you how to build a site that delivers the results you need. Unique selling proposition, keyword research, device responsive design, onpage SEO, blogging, video and conversion-centered design will all be covered.

Creating Successful Statewide Adult Learner Public Awareness Campaigns—Rosalind Barnes Fowler, director of public awareness and outreach, Board of Regents of the University System of Georgia

Promoting a single institution’s programs for Adult Learners can be daunting—scaling to a broader audience is even tougher. This session will examine the careful development of an adult learner public awareness campaign. From the arduous task of gathering statewide marketing research through honest conversations with college dropouts, to developing a comprehensive communications plan that encompasses marketing to a diverse population – this session will review the elements needed to create an awareness/outreach campaign that is far reaching and lasting. Finally, the session will explore ways to maximize limited resources through collaboration and partner engagement.

Recruitment Track

 

Build It and They Will Come: Adult Program FYI Sessions--Angela Nackovic and Justin Hardee, adult admissions representatives, College of DuPage

College of DuPage has been offering information sessions to prospective and current adult students for more than 15 years. In 2014, we wanted to change things up and offer sessions that spoke to the programs and careers adult students were interested in learning about. We also created a well-oiled, and market-segmented publicity plan that drives the right students to their desired area of interest. This has resulted in an increase in application and enrollments.

Catfish Noodling in a New Area--Teege Mettille, director of admissions, Northland College

Recruiting students from a new area is a challenge very similar to catfish noodling. With one, you can find yourself wading through murky waters, reaching for one thing only to find another, while always fearing being dragged underwater. The other is fishing with your bare hands. This session will discuss the trials, tribulations, and best practices with starting new initiatives and recruitment plans.

Extraordinary Customer Service—Fred Bayley, senior consultant, LERN

Transform your customer service into something extraordinary. As a result more repeat business will improve your bottom line. Customer service separates you from your competition. Extraordinary customer service comes from focusing on the few essential elements that yield big results. Discover how easy it is to tweak your customer service from the ordinary to the extraordinary. You’ll take away a customer service plan that will help you focus on the key elements that will get you started on your pathway to success.

Virtual Advising and Recruiting: Opportunities to Increase Recruitment and Retention of Adult Learners—Cathi Jones, marketing coordinator and general transfer advisor, University of South Alabama Baldwin County

The number of adult learners who participate in online learning has increased in the last two decades due to its many advantages. However, a high dropout rate in online learning still persists in higher education. Due to the large numbers of students many campuses serve, ensuring successful advising and retention is difficult. Virtual advising and recruiting can be an effective tool for decreasing the dropout rate by keeping students engaged. This program explores how educators can use online technology to increase retention by providing flexible, efficient contact with the online adult learner.

Promoting Credit for Prior Learning for Recruiting Adult Students—Louise Bradley, credit for prior learning and English instructor, Chippewa Valley Technical College; Rebekah Phillips, adult advisor wand prior learning, Western Technical College; Jenna Kulasiewicz, credit for prior learning and grant coordinator, Southwest Wisconsin Technical College  

In a recent survey, 62% of adults identified credit for prior learning as a reason they chose the school they attend. As recruiting the adult student becomes more competitive, having a strong credit for prior learning program in place is increasingly important. In this workshop Jenna, Rebekah, and Louise plan to share out CPL strategies they have developed/used as they have remodeled the credit for prior learning programs at their colleges. Come and find out what has worked well and what hasn’t in order to increase enrollment of adult learners at your college through credit for prior learning.

Retention Track

 

Marooned on the Undecided Island: Assisting Adult Learners to Navigate a Career Change--Meryl Sussman, assistant vice president of outreach adult and non-credit programs, and Anissa Kuhar, manager of outreach marketing, Northern Illinois University

Do you have adult prospects who check “undecided” as their program choice? The Outreach Promotion Team at Northern Illinois University worried about the adult learners who wanted to start on a new path but were unsure which direction to take. We developed The Navigator as a communication vehicle for adults to learn about employment trends, career paths and NIU programs that might help them reach their goals. For those still "exploring,” Navigator offers upbeat newsletters, links to articles and surveys, webinars on new careers, and personalized support to regain confidence. All this is done within tight institutional budgets by maximizing automated communications.

Our Journey Down the Road Less Traveled: Supporting Adult Students at a Traditional 4-Year University--Amy Meyer, academic and career advisor and Jenny Lamberson, program development and advising coordinator, Winona State University

Winona State University is recognized for providing a quality education and experience to students, primarily traditional-aged learners. How and why then do we attempt to move a 156 year-old institution in a direction to better serve the unique needs of adult learners? Join us to learn about WSU’s journey in paving the way for adult students by building support from the ground up. We will share our two years of research and advocacy efforts, rewarding successes, frustrating disappointments, and where we want to go next. A demonstration of our new online orientation for adult learners will be shared.

Evidence-Based Change: Case Studies in Improving Service to Adult Learners—Donna Younger, associate vice president of higher education, CAEL

This session will present examples of institutional use of survey data to make decisions and implement change projects to focus academic programs, student support, and institutional infrastructure on the adult learner. The case studies of two institutions that have used the Adult Learner Inventory and the Institutional Self-Assessment Survey within the ALFI Toolkit (Adult Learner Focused Institutions) will provide the foundation for a discussion about linking evidence and institutional culture to direct improvement efforts. Participants will also engage in an interactive exercise in interpreting and using evidence from surveys.

Retention Management on a Dime—Amy Griswold, outreach program manager, University of Wisconsin-Platteville

The University of Wisconsin-Platteville Distance Learning Center (DLC) serves more than 2,500 online students annually. The DLC utilizes delivered functionality within PeopleSoft (PASS) to leverage the needs of a CRM with functionality that already exists. This presentation will show how to leverage the 3Cs within PeopleSoft to create a solid communication plan, provide students with up to date resources, and to ensure advisors have the most up to date information on their student with tracking of comments and communications.

Best Practices in Adult, Online Student Orientation—Jennifer Schubert, student services coordinator, University of Wisconsin Oshkosh

A growing number of universities recognize the need to offer baccalaureate degrees in online format. Understanding the needs of adult, degree-seeking students is important in online degree planning, including the need for effective orientation. Not only is it critical to implement, it is just as critical to continually monitor for effectiveness. Research suggests the theory of self-efficacy is a key element in the design of effective online student orientation. This session will present the planning, implementation and measurement of an online orientation developed to enhance self-efficacy. Attendees are invited to share their own successes and exchange contact information so that we might work together to achieve greater success in this area of our work. 

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