Accounts
Consumer Research
Course Specific Resources
Databases
**Search with terms like “consumer, ““consumer behavior,” “attitudes,” or “preferences” then narrow the search with the type of consumer behavior you are searching for like coffee or toothpaste.
Business Source Premier provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. Contains numerous
current studies on consumer behavior.
Eg: Sample search on Consumer Behavior
ABI/INFORM Complete includes full text journals and newspapers from the business press as well as key trade publications, dissertations, conference proceedings, and market reports.
Provides citations and summaries of journal articles, book chapters, books, and technical reports in the field of psychology and related disciplines.
*Contains research data on consumers, such as the following categories:
Consumer Attitudes
Brand Preferences
Consumer Satisfaction
Expectations
Loyalty
Regret
Consumer Research
Behavioral Economics
Customer Relationship Management
Costs and Cost Analysis
Research and Development
Federal Census Data
- American Customer Satisfaction Index The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.
- American Fact Finder- A division of the US Census Bureau, this site provides datasets from censuses and surveys conducted by the Bureau.
- American Time Use Survey The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
- Consumer Expenditure Survey- From the US Department of Labor, Bureau of Labor Statistics, provides data on expenditures, income, and demographic characteristics of consumers in the United States.
- Pew Research Center A non-partisan research institute that conducts research and opinion polls on social science topics. Find data sets, research reports, visual data, and more.
- Surveys of Consumers- Conducted by the University of Michigan with support from Thompson Reuters, most resources are available to download in tables, reports, charts and other data formats.
- U.S. Statistical Abstract- Authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Consumers in the United States (eBooks)
Generation X : Americans Born 1965 to 1976
Older AMericans A changing Market
Baby Boom : Americans Born 1946 to 1964
Best Customers : Demographics of Consumer Demand
American Generations : Who They Are and How They Live
American Buyers : Demographers of Shopping
Americans’ Eating Patterns and Time Spent on Food: The 2014 Eating & Health Module Data
Additional titles on statistical data and consumers in the United States