Web Presence Management Emphasis
Businesses are facing unprecedented challenges in adapting to a new reality of social media, blogs, wikis, collaborative filtering, social search, user-generated content, mobile applications, and social networking. Employers are increasingly looking for people who are able to take advantage of technology tools to improve the way they do business. The Web Presence Management emphasis is designed to provide you with knowledge about these current technologies and media that you can use to supplement your skills in your existing major. By having Web Presence Management on your transcript, you will stand out as someone able to understand and use new media and technologies in business.
Web Presence Management emphasis is available to business students who are not taking the IWM major.
Required course: IS 151 Creating the Digital Future
Choose 9 credits from the following:
- CS 125 Web Development
- IS 350 Internet Platform Management
- IS 352 Technology Innovation
- MKT 463 Internet Marketing