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Bachelors of Arts and Science

Download and view the Bachelor of Arts (BA) and Science (BS) interactive Web management four-year planning sheet.

General Education (42 Credits)

Students completing the baccalaureate degree with a College of Letters and Science major must complete a minimum of 35 units (crs.) of upper level course work. Also, at least 96 units (crs.) must be in College of Letters and Science course work. No more than 24 of the 120 units (crs.) required for graduation may be taken from professional college courses.

Additional Requirements

Foreign Languages
A minimum of 14 University-level units (crs.) of one foreign language must be completed by students without previous foreign language preparation. For students with a foreign language background, a portion of this requirement may be awarded through advanced placement. For more information, visit the department of foreign languages and literatures.


At least 12 units (crs.) must be taken from the humanities area. Of these units (crs.), at least one course must be taken from each of the following areas:

  1. Art, Drama, Music;
  2. Literature; and
  3. Philosophy, Religious Studies.


Social Science
12 credits required, including 3 credits of history, plus 9 additional credits from the minimum University requirement list for social science, with coursework coming from at least two departments/programs. A social science course taken to satisfy non-western culture or ethnic studies requirements can also be counted toward the social science requirement.


Speech Communication
Fundamentals of Speech Communications (Communication 111) or its equivalent must be completed. For more information, visit the department of communication.


Other Requirements

View BA/BS requirements.

Other requirements include 24 credits of computer science and/or journalism courses. At least 9 credits must be upper-level computer science or journalism courses chosen from the lists below.


Major (38-41 Credits)

Introduction (9 Credits)

  • BUS 111 (3 cr) Building the Digital Future
  • BUS 198 (3 cr) Intro to Business
  • J141 (3 cr) Intro to Journalism


Technical (11 Credits)

  • CS 142/221 (3 cr) Programming
  • CS 125 (3 cr) Web Development
  • BUS 311 (2 cr) Essentials of IS
  • BUS 390 (3 cr) Internet Platform Management (CS 125, BUS 311)


Business (8 Credits)

  • BUS 371 (2 cr) Essentials of Marketing
  • BUS 392 (3 cr) Technology Innovation (BUS 311)
  • BUS 463 (3 cr) Internet Marketing (BUS 371)


Media (9 Credits)

  • CS 347 (3 cr) Introduction to Usability (CS 142/221, ECON 210)
  • J 340 (3 cr) New and Emerging Media
  • J 4440 (3 cr) Application of New and Emerging Media (Journal 340)


Culminating (1-4 credits)

  • BUS 488 (1 cr) IWM Portfolio Seminar
  • J 427 Professional Journalism Internship (3 cr) OR CS 399 Internship in Computer Science (3 cr) OR BUS 492 Business Administration Internship (0-3 credits)
    (internship must be relevant to the major and approved by IWM chair)




Recommended Course Sequence

This is a normal recommended sequence of courses:

  • Freshman: Creating the Digital Future (BUS 111), Web Development (CS 125)
  • Sophomore: Programming (CS 142/221), New and Emerging Media (J 340)
  • Junior: Internet Platform Management (BUS 390), Technology Innovation (BUS 392), Introduction to Usability (CS 347)
  • Senior: Internet Marketing (BUS 463), Application of New and Emerging Media (J 440), IWM Portfolio Seminar (BUS 488)


BA/BS 'Other' requirements

To fulfill the 24 credits 'Other Requirements', BA and BS Students must choose at least 9 credits of upper-level journalism and computer science courses as outlined in the following. Students are not limited to choose from one department's offerings, but can mix and match.


Computer Science

  • CS 346 Website Development (CS 262)
  • CS 334/335 Graphical User Interface Programming (CS 262)
  • CS 341 Software Engineering (CS 262 and junior level standing)
  • CS 350 Computer Ethics (Junior Level)
  • CS 361 Database Design (CS 271)
  • CS 391 Networks (CS 251, CS271, and Math 212)



  • J457 Media Organization and Management (J141, J221, J224, and 60 cr. hrs)

Common Advertising Classes

  • J351 Advertising Copy and Layout (J141, J221, J224, J250)
  • J353 Advertising Media (J141, J221, J224, J250)
  • J424 Strategic Campaigns in Advertising (J141, J221, J224, J250, J351 or J353)
  • J457 Media Organization and Management (J141, J221, J224)
  • J472 Research in Strategic Communication (J141, J221, J224)

Common Media Studies Classes

  • J312 Media Ethics (J141, 60 cr hrs)
  • J341 Media and Society (J141, 60 cr hrs)
  • J371 History of Journalism in the United States (J141, 60 cr hrs)
  • J472 Research in Strategic Communication (J141, J221, J224)

Common Public Relations Courses

  • J315 Public Relations Techniques (J141, J221, J224, J211)
  • J319 Planning and Management Case Studies in Public Relations (J211, 60 cr hrs)
  • J455 Public Relations Campaigns (J141, J211, J221, J224, J315)
  • J472 Research in Strategic Communication (J141, J221, J224)

Common Visual Journalism Courses

  • J331 Visual Media Design (J141, J221, J224, 60 cr hrs)
  • J343 Travel and Documentary Photography
  • J351 Advertising Copy and Layout (J141, J221, J224, J250)
  • J430 Media Photography II (J141, J221, J239, 60 cr hrs)
  • J451 Online Publishing
  • J3** Foundations of Multimedia Production (Proposed new course)

Common Writing/Editing Courses

  • J325 Magazine Editing and Production (J141, J221, J224, J327 and J331)
  • J327 Reporting (J141, J221, 60 cr hrs)
  • J413 Feature Writing (J141, J221, J224, J327)
  • J428 Advanced Reporting (J141, J221, J224, J327)
  • J441 Interpretive and Opinion Writing (J141, J221, J327)


Journalism Core
The journalism core classes are required of journalism majors. They serve as prerequisites for many of the journalism courses. However, only certain journalism courses require all of these core classes as prerequisites. There are some upper-level journalism courses that only require Journalism 141, and these may be of special interest to those seeking more traditional liberal arts courses in journalism.

  • J141 Introduction to Journalism and Mass Communication
  • J221 Writing for the Media
  • J224 Editing (J221)
  • J412 Law of Mass Communication (J141, J221, J224, and 60 cr hrs)


The skills courses should not be seen as simply technical courses. All these skills courses require lecture and lab attendance, similar to courses in areas like physics and chemistry.


View course descriptions and pre-requisites for the courses in the major.

by reinecka — last modified Aug 16, 2012 02:44 PM