New media and Web 2.0 are buzzwords that are used a lot when talking about the Web. These tools, which are gaining popularity more and more each day, are critical to a successful Web presence. The incorporation of interactive media — such as Flash animation, audio and video — engages visitors and helps communicate our messaging, while RSS and social networking build and maintain relationships. These technologies will help launch our Web presence forward.
IMC is gaining resources in these areas to allow UW Oshkosh to benefit from new media. As the tools become available on the University Web site, we will begin to train campus on them as well.
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