An online brand is a critical piece of any comprehensive marketing plan. As a part of the institutional initiative to develop the brand for UW Oshkosh, IMC is leading the effort to develop the overall look, feel and structure of our University Web site. In partnership wth IT, IMC will work with the campus community to develop the online brand.

Having a consistent look and feel along with global navigation not only helps create a brand, but also makes it easier for visitors to find what they're looking for.

View the full project details here!

The key pieces of an online brand: