An inexpensive and extremely effective form of marketing is the use of internet tools such as e-mail campaigns, landing pages, search engine ads, search engine optimization. Driving traffic to your Web site allows your target audience to get the full picture of your offerings — you are not limited to what you can fit on a print marketing piece.

True multichannel marketing begins with a strategic approach to your campaign. Let IMC work with you to incorporate e-marketing into your marketing plan.

One example of a multichannel approach to marketing is the latest UW Oshkosh Admission's Viewbook. The viewbook is driving prospective students to visit a Web site, which enforces the "call to action" from the printed viewbook.

See the landing page here.