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Understand IMC

What's In a Name?

Along with our name change from University Relations to Integrated Marketing and Communications, we have expanded our campus services and broadened our focus to enhance the University of Wisconsin Oshkosh brand and move the institution forward.

If you are not familiar with the concept of "integrated marketing" or are interested in learning more, check out these resources that detail UW Oshkosh's transition to Integrated Marketing and Communications and the efforts to increase the value of our brand.