Chancellor's IMC Team Progress Memo
February 27, 2008
To: Integrated Marketing Team Members:
Susan Neitzel
Tom Sonnleitner
Linda Bartelt
Natalie Johnson
Mary Simon
Megan Del Debbio
Joe Abhold
Victor Alatorre
Annie Osicka
Birgit Leisen-Pollack
James Tsao
Tim Danielson
William Raaths
Jeanette DeDiemar
Art Rathjen
From: Chancellor Richard Wells
Re: Integrated Marketing & Communications Efforts – 2006-2008
Remarkable progress has been made during the past two years with integrated marketing communications, and I would like to personally thank you for being a part of this process. Your support, interest and dedication to cultivating and growing the UW Oshkosh brand have helped to lay the foundation for distinctiveness at UW Oshkosh.
After reviewing the original charge to the Integrated Marketing Communications Team, I am pleased to announce that you have fruitfully and successfully fulfilled your two-year commitment to serve as a member of the Team. I am disbanding the Team and relieving you of further commitment to it. Several smaller task teams will be asked to carry on the fine work of the Integrated Marketing Communications Team and to further champion brand development of the University that you so capably inaugurated.
During the past two years, the Integrated Marketing Communications Team has completed the UW Oshkosh Market Perception and Brand Identity Research project and has continuously advocated the value of IMC on campus through assignments, presentations and individual actions. The IMC Team’s work has increased public interest and awareness of UW Oshkosh, garnered institutional buy-in for the development of UW Oshkosh’s brand, and helped to establish the foundation for the future support of “Brand” UW Oshkosh.
I realize that you have dedicated much time and energy to the success of this effort, and it is my sincere belief that you have made a lasting, valuable contribution to the integrated marketing communications efforts of UW Oshkosh. It has been a pleasure working with you, and I wish you the best of luck with your future endeavors. I trust you will continue to champion the UW Oshkosh brand as we strive to maximize campus and community ownership of our image.
cc:
Chancellor’s Administrative Staff
Bill Wacholtz, President Faculty Senate
Bryan Bain, President Senate of Academic Staff
Nate Gribowski, President OSA
Karen Reiter, Chair CSAC
Greg Cleven, Chair Foundation Board
