The University of Wisconsin Oshkosh welcomes media to our campus. We encourage members of the media planning to be on campus to notify Integrated Marketing Communications to facilitate the visit by calling (920) 424-2442.
UW OSHKOSH TODAY
UW Oshkosh Today (www.uwosh.edu/news) serves as an all-in-one portal for anyone looking for institutional news, campus events and features about the individuals who make the University such a dynamic place to learn, work and live.
UW Oshkosh Today gives its readers the chance to submit their own stories and calendar entries. To send in details for campus events that are open to the public, visit www.uwosh.edu/imc/media-relations/public-event-submission. To submit articles or suggestions for future features, fill out the form located at www.uwosh.edu/imc/media-relations/story-idea-submission-form.
Once a month, IMC sends a listing of the next month’s events to regional and targeted publications. To submit your public event for inclusion, visit www.uwosh.edu/imc/media-relations/public-event-submission.
News releases about the University of Wisconsin Oshkosh activities are issued for items with potential to generate news stories or features. Other best practice media relations tools include media alerts, calendar announcements about upcoming events, story pitches by phone and e-mail, and tipsheets that recommend faculty experts to reporters working on breaking news stories and features. Often stories are pitched without the use of a news release because of relationships that the news team has developed with reporters.
With special emphasis placed on increasing national visibility and showcasing faculty, issues and events selected for promotion are based on newsworthiness, timeliness and the mission priorities for UW Oshkosh. To submit a news tip, visit www.uwosh.edu/imc/media-relations/story-idea-submission-form.
Tip sheets are designed to give reporters a quick reference to experts on breaking news events. A tip sheet contains information about the expert and his or her view of the relevant news issue. If you have expertise about an issue currently in the news or that might be in the news in the future, you can be pitched as an expert.
If possible, provide a home and cell phone number and indicate if one or both can be included on the tip sheet. Call Mandy Wimmer at 424-2067 if there is a breaking news event for which you would like to be pitched as an expert. Be prepared to give a line or two about your position on a particular topic.
Integrated Marketing and Communications also may call you for background information so that you can be included on a tip sheet. If you are able to assist, you will be asked your opinion about the news issue as well as your availability to field calls from reporters.
Calendar announcements are small mentions in news calendars about upcoming events. They dispense information about a workshop, seminar, panel discussion, speaker or other event that is not suitable for a news release. Calendar announcement should not be used to fill seats at an event. Direct marketing, advertising, etc. are more effective means to accomplish this goal.
To request a calendar announcement, send the request via e-mail at least three weeks prior to the event to email@example.com. Include with your request:
Media Relations actively promotes our faculty as experts in their fields by pitching them as sources to a variety of media outlets. A searchable database is under development.
by huntj — last modified Feb 10, 2015 05:28 PM