INTRODUCTION
The overall strength of how the University of Wisconsin Oshkosh visually communicates starts with a clear, strong and unified visual identity plan. By applying basic visual and graphic elements, our diverse campus community may convey a clear, consistent and powerful institutional identity. Whether the communication is in print, broadcast media or on the Web, communication is more effective when presented in a unified and integrated manner.

Just as our own signature represents who we are, the official University name, seal, logo and wordmarks are used to visually identify UW Oshkosh and serve as visual representations of the institution. The consistent use of UW Oshkosh’s institutional name, logo and wordmark presents a unified and professional image.

These guidelines allow each college, department or office flexibility to create a unique publication specific to program and project needs, while incorporating the visual identity of the University and supporting the institution’s brand.

UPDATE (Summer 2008)
In early 2006, the University of Wisconsin Oshkosh launched an initial effort to develop the foundation for an integrated marketing and communications strategy with a commitment to strengthen our institutional image and reputation as well as increase visibility of the University. The activities that support these efforts include key messages and the University’s visual identity. Various groups across campus have worked hard the past 18 months to create the foundation for integrated marketing and communications strategy.

Following completion of a number of critical strategic projects (such as an Internal Communications Audit, a UW Oshkosh Perception Study, launch of the institution’s first online news site and a major redesign of the external alumni magazine), the University now is ready to move to the final phases of brand development.

A creative external contractor shortly will be appointed to develop the creative expression of the institutional brand to include the visual identity of the institution. You can watch the brand development progress here.

Integrated marketing and communications is of long-term significance for the University and our diverse and numerous constituents, external and internal, who read a publication or news story, visit a Web site or come to campus. Your support of this effort to achieve a clear, strong, consistent identity will continue to influence how UW Oshkosh is perceived as a leading institution throughout northeastern Wisconsin and the Midwest — and impacts how, as a community, we deliver the educational mission to recruit, educate and retain students, faculty and staff and succeed in private and public fundraising.

During this stage, as an institution, we have projects in various stages of development. With that in mind, we encourage you to continue to refer to and use the visual identity guidelines, which have been refreshed for clarity and ease of use.