"Brand" UW Oshkosh Milestones

The outline below shows major project milestones.  For the detailed timeline of this large-scale project dedicated to realigning the University's image and identity, view the University's Branding Full Timeline.

Feb '06   Chancellor's IMC Team Charge (View the Charge)

Spring '06  Initiative Funding Allocated for Brand development

Summer '06  First draft of University Integrated Marketing Plan

October '06  Executive Director Integrated Marketing & Communications Appointed

Feb - Jun '06 UW Oshkosh Perception Analysis  (View Summary of Findings)

Feb-April '07 Development of IMC Operations Infrastructure

May '07 Launch of IMC Development Project Teams (Web, Internal Communication, In-House Support, "Brand UWO")

Oct - Dec '07  Launch of UW Oshkosh Today - first comprehensive online 24/7 news and information resource

Sept '07 - Jan '08  Search Web and New Media Strategy Manager

Jan - May '08  Assessment and development of the institutional Alumni magazine

May '08 Launch of Engage (Print and Online) redesigned Alumni and Constituent magazine

March - Sept '08  Development and launch of new Client Services and expanded Creative Services 

• IMC Resouces Web Site
• Account Liaison Team
• Refreshed Visual Identity Guidelines
• Refreshed Media Relations Guidelines
• Emergency Communication Guidelines
• Workshops Developed
• Best Practices - IMC
• Alumni Relations Support Expansion

Sept '08-Sept '09 Development of Institutional Photo Stock Portfolio

Jan '09  Launch of Phase 1 of the University Web Site Project