University Brand Development

As part of the overarching goals for the Integrated Marketing and Communications department, developing the University's "brand" is a crucial piece in moving our institution forward. 

The goals for the Brand Development project consist of:

• Creating a clear vision for institutional image and reputation
• Establishing a robust, contemporary and memorable visual identity
  

The current phase of brand development will develop the strategic brand message and image for the University of Wisconsin Oshkosh with regard to brand distinctiveness, key message, creative platform and brand roll-out to include:

•    Development of the creative expression for “Brand” UW Oshkosh

•    Transitional plan for implementation from current identity and image

•    Strategic and tactical plan outline for the promotion of “Brand” UW Oshkosh

•    Launch of “Brand” UW Oshkosh

This is a very exciting time for UW Oshkosh, and IMC will keep you posted on the progress of this critical step in the progress of our University!