Enhancing the University's brand/image through development and implementation of a marketing strategy linked with UW Oshkosh’s mission, vision and strategic priorities across all audiences is a core function of the IMC department.

University brand development is a large-scale effort being managed by IMC with an estimated rollout during the Summer of 2009.

The University Web Site Project is a sub-project within the overall University brand development and launched it's first phase in January 2009.