A new wordmark has been developed for UW Oshkosh, to support and strengthen the University's brand.
A wordmark is, simply, an organizationís name, expressed in a specific font and sometimes accompanied by a design element.
With the name as an anchor, the wordmark can be an adaptable, dynamic device, evolving over time as the organizationís identity evolves. As a result, it can remain relevant and contemporary.
Iterations of the UW Oshkosh wordmark have proliferated over the years, at the expense of consistency - a critical determinant of brand success.
A wordmark has been developed for UW Oshkosh, to support and strengthen the University's brand. As such, the University has retired all previous versions of the wordmark to help the institution portray a consistent image.
The new wordmark uses the Avenir font, one that is both strong (conveying the University's excellence, heritage and solid foundation) and contemporary (conveying innovation, change, possibility and opportunity).
The graphic element in the wordmark that resembles a tilde, or "eyebrow," connotes movement, flow and - with its upward turn at the end - progress.
The new wordmark is the only approved graphic representation of the Universityís name, and must not be modified except as provided for in these guidelines.
The University logo will remain as an identifier, but typically will not be used in conjunction with the wordmark. (See University Logo)