Video

Video can both reflect and enhance the UW Oshkosh brand. It is important to keep both content and context in mind when using video to represent the University.

Much like photography, video can both reflect and enhance our brand. Many of the qualities that distinguish good photography, and many of the techniques that help achieve it, also apply to effective use of video. A discussion of these can be found on the "Photography Strategies and Techniques" page.

It is important to keep both content and context in mind when using video to represent the University. Video content should be relevant, meaningful, supportive of the brand and appropriate for our institution.

Websites like YouTube® lend accessibility and immediacy to video communication. This presents both opportunity and risk — opportunity to reach a wide audience in a timely fashion through a compelling medium, and risk that inappropriate material will be released. To mitigate risk and safeguard the University brand, please consult with Integrated Marketing & Communications about your video submissions.

UW Oshkosh has its own channel on YouTube: www.youtube.com/uwosh. Contact Integrated Marketing & Communications to have your video added to this channel.

To help viewers identify your video as a UW Oshkosh production, please include the University logo or wordmark, available for download at www.uwosh.edu/go/identitylibrary, in the opening and closing frames.

by fochsm last modified Aug 31, 2012 10:41 AM