Photography on the Web
Special technical considerations apply to Web photography; file size is one of the most significant.
Photography on the University website should adhere to the general photography guidelines.
As in print communication, photography can be an important tool for enhancing the appearance and effectiveness of a website. Content and context are important; be sure that photographic subject matter is relevant to the page on which it appears, and that photographs are supportive of the message and/or point of view expressed.
Special technical considerations apply to Web photography; file size is one of the most significant. While large, sharp photographs can create an appealing Web site, they can result in increased file size, which in turn can have a deleterious effect on the speed at which Web pages load.
To keep file size manageable, remember first to use only jpeg format for photos; jpeg photos are a fraction of the size of photos in other file formats. In addition, you should keep the file size for individual photos to 100kB or less; contact Integrated Marketing & Communications if you need guidance in accomplishing this.
Banner photos are those which spread across the upper portion of a Web page. The dimensions of banner photos are significantly more horizontal than those of photos typically taken for print. The width of a Web banner photo is 920 pixels; height varies, but averages 200 pixels. Therefore, in taking or selecting banner photographs, it is important to consider whether they can be successfully "cropped" (vertically and/or horizontally trimmed) to fit the banner dimensions without harming the quality of the composition.
For additional guidance on Web photography, please contact Integrated Marketing & Communications.