Social Media

These social media recommendations will help you use forums effectively, protect your reputation, support the University's brand and adhere to University policies.

Social MediaBlogs, social networks and websites such as Twitter, Facebook, Flickr, Second Life and YouTube are exciting new channels to share information and connect with others. The University is active in these online communities and supports the participation of colleges, departments and other units, as well. 

Please note: Integrated Marketing & Communications manages all University-level social media accounts. These currently include Facebook, Flickr, YouTube and Twitter accounts.

Social media channels may be new to many faculty, staff and students. If you post on behalf of your department, unit or program, the following recommendations will help you use these forums effectively, protect your personal and professional reputation, support the University's reputation and brand and adhere to University policies.


General Recommendations for Social Media

The keys to success in social media are being honest about who you are, being thoughtful before you post and respecting the purpose of the community where you are posting.

General RecomendationsBe transparent. If you participate in or maintain a social media site on behalf of a University entity, clearly state your role and goals. Discuss with your supervisor when you are empowered to respond directly to users and when you need approval.

Be connected. If you have been authorized by your supervisor or the University to create an official UW Oshkosh department, unit or program social media site or a video for posting at sites such as YouTube, please contact Integrated Marketing & Communications for an approved logo and other images, and to ensure coordination with other UW Oshkosh sites and content. Wherever possible, use University branding on the social media site to support your identification.

General Recomendations 2Be respectful. The University respects the dignity of others and is committed to civil and thoughtful discussion of opposing ideas. Adherence to those ideals is expected of everyone who represents the UW Oshkosh community.

Be thoughtful. If you have any questions about whether it is appropriate to post certain kinds of material in your role as a University representative, ask your supervisor or contact Integrated Marketing & Communications.

Always consider this before you post: There's no such thing as a "private" social media site. Search engines can turn up posts years after the publication date. Comments can be forwarded or copied. Archival systems save information even if you delete a post.

Maintain confidentiality. Do not post confidential or proprietary information about UW Oshkosh, its students, its alumni or your fellow employees. Use good ethical judgment and follow University policies and federal requirements, such as the Family Educational Rights and Privacy Act (FERPA).

by fochsm last modified Aug 31, 2012 10:42 AM