Internal Consistency on the University Website
The University's Web guidelines identify both the standards used to maintain consistency within the website and the opportunities afforded units to create a distinct presence for themselves.
Our website is one of the most compelling branding tools we have... but also one of the most complex. In one respect, the University website is a single "document" (albeit a very large one); it is focused in its totality on University issues. But at the same time, it is a multi-tiered, multi-purpose collection of documents pertaining to both the University and its many constituent parts, serving diverse audiences. To unify the site's numerous subsections under a readily recognized "umbrella" of University identity, and to ensure that each subsection can function efficiently as part of the whole, the website follows standards pertaining to how pages are built, how they look and how they work. These consistent elements allow people to comfortably and confidently navigate our website, while also reassuring them that throughout their navigation they remain within the boundaries of the University site.
While the site standards create a consistent, recognizable framework, they also allow sufficient freedom and flexibility for units of the University to establish strong identities of their own, and serve their audiences' needs.
The following pages identify both the standards used to maintain consistency within the website and the opportunities afforded units to create a distinct presence for themselves.
