Brand Zones
The prominence of the University brand in any marketing piece needs to be defined by the type of communication. For example, a Viewbook is a general university recruitment piece where the Universityís identity needs to be at the forefront, whereas an on-campus event for students may carry an identity of its own, with the University's identity being present.
Integrated Marketing & Communications is committed to working together with you to ensure that marketing and communications materials best reflect UW Oshkosh and its colleges and units and are as effective and professional as possible. As such, you should submit your materials for review. Simply email copies to brandreview@uwosh.edu or drop off printed copies at the Integrated Marketing & Communications office, 201 Dempsey Hall.
When you submit materials for review, each piece will be evaluated using the "brand zone" model below.
