Brand Promise
UW Oshkosh's brand promise is a simple, powerful statement declaring the University's commitment to its constituencies.
A brand promise is a simple, powerful statement declaring an organization's commitment to its constituencies. A brand promise is based on distinctiveness and authenticity — a memorable claim that an organization owns and lives. We are committed to fulfilling these promises, but if we fall short, we acknowledge it head-on, learn from it and do our best to make things right.
UW Oshkosh has several constituencies: students, alumni, faculty and staff, the community, our partners and our environment. To each we make a distinct brand promise.
Our promise to our students
UW Oshkosh provides a hands-on, collaborative academic experience, promoting discovery in an environment that celebrates inclusive excellence, fuels imagination, and champions critical thinking and opportunity.
Our promise to our alumni
UW Oshkosh sends its graduates into the world as talented, liberally educated, technically skilled global citizens who are fully engaged as leaders and participants in economic, civic, political and social life and who have lifelong ties to the University.
Our promise to our faculty and staff
UW Oshkosh is a center of excellence that provides continuous opportunities for research and professional growth in a caring environment that encourages diversity, inclusivity and open dialogue.
Our promise to our local communities and region
UW Oshkosh is a regional center for the celebration of knowledge, culture and community that nurtures openness, imagination, diversity and opportunity. We partner with our community constituencies, actively listening to their needs and developing educational opportunities that shape our collective, global future.
Our promise to our business and educational partners
UW Oshkosh is an environment of expertise, opportunity and openness. We encourage growth, offer collaboration, and provide access to innovative resources, people and ideas. We respond to our partners' needs in open and forthright ways.
Our promise to our environment
UW Oshkosh strives to use resources responsibly, and demonstrates leadership in environmental, social and economic sustainability.
