Brand Personality
The UW Oshkosh brand personality includes a number of traits expressed in colloquial, everyday terms.
An organization's brand personality confers upon the brand a series of human characteristics, or traits, to help create a framework for how a brand is represented and supported.
Based on a perception analysis of a broad cross section of community members, the UW Oshkosh brand personality includes a number of traits expressed in colloquial, everyday terms, including:
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"Can-do"; action-oriented with a "seize the day" outlook.
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Supportive; encouraging; "has your back"
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Approachable, friendly, welcoming, inclusive, collegial and warm.
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Quiet confidence; self-aware and self-assured.
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Well-prepared; anticipates and moves nimbly in response to challenge and change.
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Poised and well composed without being arrogant; exhibits natural "cool."
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Sought-after; someone with whom others are eager to be associated.
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Active listener.
