UW Oshkosh's brand platform conveys the University's core values, strategically expresses our mission and distinguishes us from competing institutions.
The brand platform is the foundation upon which we base "conversations" about the University brand. It conveys UW Oshkosh's core values, strategically expresses our mission and distinguishes us from competing institutions.
Among the elements that comprise our brand platform, five are reviewed in these guidelines: our brand promise, our brand attributes, our brand personality, our distinctiveness and our key words.
A new University wordmark and an updated University logo are part of the visual presentation of our brand. More information and background about how and when they should each be used can be found in the "University Wordmark" and "University Logo" sections.