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Typography

Typography plays an important role in defining a brand. Typefaces can be playful or formal, traditional or contemporary, rigid or fluid. The UW Oshkosh Department of Intercollegiate Athletics follows University typography guidelines, which can be found at uwosh.edu/go/brand 

Additionally, individual sports should use Avenir Black or Helvetica if Avenir is unavailable when pairing their sport name with the official athletics wordmark and logos.

by Reineck, Allison A last modified Sep 14, 2012 01:43 PM