Typography

Typography plays an important role in defining a brand. Typefaces can be playful or formal, traditional or contemporary, rigid or fluid. The UW Oshkosh Department of Intercollegiate Athletics follows University typography guidelines, which can be found at uwosh.edu/go/brand 

Additionally, individual sports should use Avenir Black or Helvetica if Avenir is unavailable when pairing their sport name with the official athletics wordmark and logos.