Logo and Wordmark

Athletics Logo

The Athletics logo is comprised of two elements: the wordmark, ("UW-Oshkosh" with "Titans" underneath), and the Titan head icon. NOTE: The wordmark can be used alone. The Titan head icon, however, cannot be used without being paired with the official wordmark.

The trademark symbol (™) normally is placed in the lower right corner of the logo. NOTE: For stationery, administrative forms, signs or exhibits, the trademark symbol should not be used.

Primary Logo (vertical) The primary Athletics Department logo presents the Titan head icon with a curved variation of the wordmark above it. This is the only acceptable usage of the curved wordmark.	Primary Logo (horizontal) The primary logo presents the Titan head icon on the left, with the official wordmark to the right.

Athletics Wordmark

The Athletics wordmark is comprised of "UW-Oshkosh" with "Titans" underneath.

There is only one approved wordmark design (shown below).

The black and white version of the wordmark may be used when color reproduction is not available. A white version may be used on dark backgrounds and a single, solid color version on one-color pieces.
The wordmark should only be used if space limitations prevent the full logo being used. An official version of the full logo is preferred.
The trademark symbol (™) normally is placed in the lower right corner of the wordmark. NOTE: For stationery, administrative forms, signs or exhibits, the trademark symbol should not be used.

Athletics Uniform

To clearly identify UW Oshkosh on all home and away uniforms, the following portion of the logo will be used. This is the only acceptable use of the following piece of the logo.

Download the Athletics logo, wordmark and more in the University Brand Guidelines Logo and Wordmark Library.

Logo and Wordmark Sizes

The minimum size for the Athletics logos and wordmark in any standard printed document is shown to the right.

When using the logo, it should be in proportion to the size of the piece on which it will appear. For example, using the logo at its minimum 0.4” height on an 11” x 17” poster is not in proportion to the piece, as it would not be readily visible.

Primary Logo (vertical)
Recommended minimum height 0.75" with 0.25" clear space on all sides.

Primary Logo (horizontal) and Wordmark
Recommended minimum height 0.4" with 0.25" clear space on all sides.

Misuse of the Logo and Wordmark

The Athletics wordmark and logo must not be modified in any way, except as noted on prior pages.Shown below are a few examples of misuse.


Cannot be stretched	Cannot be angled	Colors cannot be altered


Titan head cannot be used alone	Elements cannot be removed	Elements cannot be added


The name of a sport should not be the dominant element or positioned above logo or wordmark

Download the Athletics logo, wordmark and more in the University Brand Guidelines Logo and Wordmark Library.