Integrated Marketing and Communications at UW Oshkosh:
The University of Wisconsin Oshkosh's Integrated Marketing and Communications focus began nearly five years ago as the institution realized that a unified effort would strengthen and realign its identity and image while re-engaging alumni and impacting student recruitment and faculty and staff retention.
The effort involved providing a dynamic vision through the development and implementation of an integrated communications plan that reflects the University’s mission and goals and effectively uses resources.
The IMC team’s creative resources and expertise are the cornerstones of an innovative mix of communication and promotional efforts that span multiple mediums and channels, while providing services to colleges and various departments and programs throughout the University.
While developing and launching an integrated brand effort, the team provides both creative, thought leadership and strategic support to the campus and its communication efforts externally and internally. This integrated strategy provides UW Oshkosh with opportunities to strengthen and best communicate the distinctiveness and relevance of the institution and its role in delivering a quality, accessible and affordable education to the citizens of northeastern Wisconsin.
The IMC team is responsible for a diverse portfolio of services and responsibilities to include:
Maintaining integrity of the University brand and championing its growth and significance among key internal constituencies.
Providing brand communication, Web development, internal and external communication, customer relationship management and research in the delivery of day-to-day services to the University community.
Enhancing the University s brand/image through development and implementation of a marketing strategy linked with UW Oshkosh’s mission, vision and strategic priorities across all audiences.
Identifying opportunities to showcase UW Oshkosh’s initiatives both internally and externally.
Managing marketing, promotion and Web and advertising activities University-wide.
Facilitating relationships with specific academic and administrative units to ensure relevance, consistency and accountability.
Providing strategic and thought leadership to develop specialized marketing programs and initiatives and to explore new opportunities.
Identifying opportunities to enhance work flow and maximize resources.