Advancement and Relationship Development Plan

The Advancement Key Operational Plan improves the University of Wisconsin Oshkosh’s financial stability and external reputation via a series of initiatives, including the cultivation and enhancement of strategic relationships and management of the institution’s messaging and brand. These efforts will continue to significantly improve the fiscal stability of the University and redefine communication efforts to impact stakeholder and constituent perceptions.

The division’s development plan reflects an unwavering commitment to implement aggressive and future-oriented action that will serve and advance the interests of the University. The planning process is built upon the success and effectiveness of interpersonal communications and relationships and strives to align efforts of staff for this broad purpose.

This plan is presented as a working document that provides an overview of current operations within the Advancement Division. As a working document, this plan is under continuous review and revision.

2010-2011 Updates and Accomplishments

Strategic Initiatives

Created a UW Oshkosh Foundation Alumni Welcome Conference Center LLC.
Facilitated biodigester ground breaking and dedication events.

Capital Campaign and Development Programs

Successfully closed first-ever comprehensive pride.purpose.promise campaign, raising $21 million in four and a half years. Exceeded the goal of raising $20 million in five years.
Hosted the largest Report to the Community Breakfast for 300 guests featuring keynote speaker Alexa Posny, Assistant Secretary of Special Education and Rehabilitative Services.

Planned Giving

Developed, implemented and managed an integrated planned giving model including an upgraded website, monthly email blasts and print newsletters. Exceeded the goal of 100 members of the Rose Legacy Society.
Increased planned gift commitments by 10.2 percent and known outstanding planned gifts totals by 65 percent.

Alumni Relations

Increased engagement with alumni by hosting increased receptions and offering new partnering and collaborative opportunities.
Extended networking and communications to encourage current students to become familiar with our alumni office and transformed our in-house eMentors program into a Mentor Network through our alumni group on LinkedIn.
Recent alumni relations achievements have resulted in a 2010 CASE District V Gold Award for Best Practices in Alumni Relations.

Integrated Marketing and Communications (IMC)

Launched a comprehensive, multichannel emergency communications strategy, including the use of mobile devices to be used in crisis communication.
Engage magazine was recently recognized nationally with a platinum Hermes Creative Award; UW Oshkosh Today received honorable mention in the Overall Website category.
Organized and hosted the inaugural UW System IMC Conference, June 1-2, pulling together 200 communicators from UW schools to share and discuss the topics of IMC and branding.

Web and New Media Development

Developed the first UWO mobile application, “UWO Everywhere You Go,” which provides mobile access to various campus news and social media outlets, a campus map and directory. The application was honored with a Gold Hermes Award in the category of Mobile Applications.
Key website statistics: Increased pages viewed per visitor by 3 percent; increased new visitors by 20 percent; and increased time spent on site by 5 percent.

News / Media Relations

Increased trend-issue news releases and concentration on seeding stories in regional magazines.
Increased use of UW Oshkosh YouTube channel in 2011.
Produced nine videos in the first five months of 2011 under the “UW Oshkosh Today” tagline at our UW Oshkosh channel, generating more than 1,700 views to date.

Athletics

Hosted Annual Senior Hall of Fame Banquet. Inducted five alumni into the UW Oshkosh Athletics Hall of Fame.
Conducted three golf outings for athletics alumni (football, basketball and women’s basketball).
Completed and unveiled YP.com Softball Park as part of the Oshkosh Sports Complex.
Raised funds for new video scoreboard at the Oshkosh Sports Complex.

Business Success Center

Generated more than $643,950 for the University through BSC consulting, training, surveys and internships. On pace for sales improvement of 30 percent over last year.
Established internship program with Oshkosh Area School District (OASD) focused on closing the achievement gap through tutoring and mentoring by UWO students. Other current BSC school district programs are Tech Teaching for Teachers and English Language Learners.
Continued successful AeroInnovate event. Developed a worldwide team that focuses on driving aviation entrepreneurship within their regions.
Formed Angels on the Water through merger of Business Success Center Angel Fund exploratory group and the Origin Capital Access group.
Developed a community assessment tool to establish a baseline for tracking changes within the community. Published through the Oshkosh Area Community Foundation and updated quarterly, it provides data and summary of nine key statistics and establishes the OACF as the “go to” place for community data.
Established the Survey Success Center; hired 19 students; generated more than $48 million in revenue between July and December 2010.