BUS 777: Consumer Behavior
Business 777
BUS 777: Consumer Behavior
1-3
Economics of developed societies are driven by consumer tastes and preferences. Course explores current theories of consumer behavior from a marketing management perspective. Topics include: high and low involvement information processing; cultural, social and reference group influences on behavior; ethics; consumerism; and segmentation. Several methodologies are introduced.
Completion of all Foundation requirements. Enrollment limited to Graduate Business students (GBUS) or department consent.
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BUS 774: Seminar in Marketing Topics
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GradSchool Fest Fall 2012
