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You are here: Home > Bulletins > 2012-2014 > College of Business > Global Master of Business Administration > GMBA 795: Global Marketing Management

GMBA 795: Global Marketing Management


Global Master Business Admin 795


GMBA 795: Global Marketing Management


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This course covers concepts, activities and techniques related to the planning and coordination of marketing functions, marketing policies and the analysis of marketing administration in a global context. The course has a clear decision oriented approach.


Completion of all foundation courses.
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by wielgn82 last modified Oct 26, 2012 04:43 PM