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BUS 770: Marketing Foundations


Business 770


BUS 770: Marketing Foundations


1-3


The basic marketing factors of the firm price, promotion, product and distribution are discussed along with the legal and societal environment in which the firm must employ these tools. Emphasis is placed on the analysis of consumer needs upon which pricing, promotion, product and distribution decisions must be made.


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by Wielgosh, Nathan H — last modified Oct 26, 2012 04:43 PM
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