BUS 777: Consumer Behavior
Business 777
BUS 777: Consumer Behavior
1-3
Economics of developed societies are driven by consumer tastes and preferences. Course explores current theories of consumer behavior from a marketing management perspective. Topics include: high and low involvement information processing; cultural, social and reference group influences on behavior; ethics; consumerism; and segmentation. Several methodologies are introduced.
Completion of all Foundation requirements. Enrollment limited to Graduate Business students (GBUS) or department consent.
Previous:
BUS 774: Seminar in Marketing Topics
@UWOGradStudies
Difficult news about loans for grad students -
