BUS 773: International Marketing Management
Business 773
BUS 773: International Marketing Management
1-3
This course emphasizes the planning, organizing, coordinating, and controlling functions of international/multinational marketing management. Analysis and discussion of cultural, economic and structural variations worldwide provides opportunities for applying marketing principles.
Business 792 and the completion of all Foundation requirements. Enrollment limited to Graduate Business students (GBUS) or department consent.
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BUS 772: Marketing Analysis
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GradSchool Fest Fall 2012
