BUS 772: Marketing Analysis
Business 772
BUS 772: Marketing Analysis
3
The role of the marketing information system in the recognition, investigation and analysis of marketing problems. The application of quantitative methods is stressed with emphasis upon advanced research design, the use of multi-variate statistics for hypothesis testing of multiple variable relationships and computer analysis. The ability to design and carry through research is developed through a marketing research project.
The completion of all Foundation requirements. Enrollment limited to Graduate Business students (GBUS) or department consent.
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BUS 771: Marketing Strategy
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GradSchool Fest Fall 2012
