BUS 771: Marketing Strategy
Business 771
BUS 771: Marketing Strategy
3
A functionally integrated approach to planning, implementing and controlling marketing strategies and tactics. Emphasis is placed upon the use of marketing information systems, modeling and quantitative techniques in the identification and exploitation of environmental opportunities and upon the formulation of strategies in product development, physical distribution and channel management, marketing communication and pricing. Case studies and business simulations.
The completion of all Foundation requirements. Enrollment limited to Graduate Business students (GBUS) or department consent.
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BUS 770: Marketing Foundations
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