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BUS 777: Consumer Behavior


Business 777


BUS 777: Consumer Behavior


1-3


Economies of developed societies are driven by consumer tastes and preferences. Course explores current theories of consumer behavior from a marketing management perspective. Topics include high and low involvement information processing; cultural, social and reference group influences on behavior; ethics; consumerism; and segmentation. Several methodologies are introduced.


The completion of all foundation requirements.
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by Wielgosh, Nathan H — last modified Jan 11, 2011 02:43 PM
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