BUS 771: Marketing Strategy
Business 771
BUS 771: Marketing Strategy
3
A functionally integrated approach to planning, implementing and controlling marketing strategies and tactics. Emphasis is placed upon the use of marketing information systems; modeling and quantitative techniques in identifiying and exploitating environmental opportunities; and upon the formulation of strategies in product development, physical distribution and channel management, marketing communication and pricing. Case studies and business simulations.
The completion of all foundation requirements.
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BUS 750: Organizational Foundations
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GradSchool Fest Fall 2012
