Introduction to Business -
198
William
Wresch, Ph.D. |
(920)
424 4151 (office) |
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(920)
231 2789 (home) |
Clow Faculty 231 |
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www.uwosh.edu/faculty_staff/wresch |
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Course Objectives
Text
Ebert
and
Course Activities and
Grading
We will begin each evening
with a quiz, and end with a quiz. So you
will want to read assigned chapters carefully before coming to class. You will also be put in a group of 2-3
students to develop a business plan for a business idea you have.
Course
Activities
100
points - Individual quizzes 5 quizzes worth 20 points each
100
points Team quizzes
- 5 quizzes worth 20 points each
200
points Midterm exam
250
points Comprehensive final
250
points Business plan 80 points for each of the three sections, plus 10
points for the presentation of the plan.
50
points - Resume
assignment
50 points on-line participation
1000
points total
Grade Cutoffs
93% 930
points A
88%
880 points A/B
83% 830 points B
78% 780 points B/C
73%
730 points C
68% 680 points D/C
63% 630 points D
Less
than 630 points F
All
grades will be posted to D2L within 48 hours.
Weekly Schedule
Date |
Topic |
Read |
Assignment |
June
11 |
|
Chapter
One Web
site |
Quiz |
June
18 |
|
Chapter
3 Chapters
5 & 6 |
Quiz Initial Business Concept
due |
June
25 |
|
Chapter
Seven Web
site |
Quiz Business Plan part 1 due |
July
2 |
|
Chapter
13 |
Midterm Exam |
July
9 |
|
Chapter
13 Chapter
8 Appendix
I |
Quiz Business plan part
2 due |
July
16 |
|
Chapter
12 Chapter
10& 11 |
Quiz |
July
23 |
|
|
Business plan part
3 due Final Exam |
A Note about summer Classes: Be careful.
We have 7 weeks to cover the
same material that is normally covered in 14 weeks. You will have the advantage of having fewer
classes to concentrate on during the summer, but the time still goes by very
quickly. If you fall behind, there will
be little opportunity to catch up.
Before you come to class,
read the textbook pages assigned, and read the materials on the course web site
(www.uwosh.edu/faculty_staff/wresch). We will
start every class with a quiz. Also
watch your email. Your teammates may
need to contact you, and I may need to contact you regarding assignments.
Also note this class has an Internet component. We will meet
each Monday evening to discuss the course materials. I will also expect you to actively
participate in the on-line component of the class during the rest of the week. You will access this on-line component by
using the Desire 2 Learn (D2L) web site at
https://uwosh.courses.wisconsin.edu/
Log in using your campus ID,
and then scroll down to see the course.
You should assume that you
will be spending 3 hours each week in class, 3 hours each week on-line, and
6-10 hours each week reading the text, preparing for exams, and writing the
business plan.
The Business Plan Project
An important element of Business 198 is the
Business Plan Project. It will require a
great deal of work on your part, but we believe it will have several important
benefits for you:
·
It will be an
opportunity to apply many of the business concepts and skills taught in this
class.
·
It will give you
some initial practice in working in a business team.
·
It will give you
a work product you can show to any potential employer.
·
It may help you
launch a business.
To help you prepare your business plan,
there are many suggestions in the course textbook, but a better resource is the
Small Business Administration, a government agency that supports
entrepreneurs. Their web site for
business plans is:
http://www.sba.gov/starting_business/planning/basic.html
You will find many example business plans
there, and you will find background materials to help explain aspects of
business.
Another site you will find helpful in doing
research about
http://www.doa.state.wi.us/docs_view2.asp?docid=2014
Another site you will find helpful in doing
research about business opportunities is the US Department of Labor, Bureau of
Labor Statistics. It will tell you about
wages for various jobs, the availability of workers in various parts of the
country by occupation, and business costs.
(It is also a good place to find the current version of Occupational
Outlook Handbook which tells you what the odds are of finding a job in various
fields, and what you can expect to be paid).
http://www.bls.gov/home.htm
The project you will be creating for this
class will be completed in six parts.
Each has its own due date. Here
is the schedule and a description of the parts.
NOTE: For each of
these assignments, include a cover sheet
that names the members of your team, and explains what percentage of the total
work was done by each member of the team.
Also, since each assignment builds on previous work, include previous
sections with each new assignment. These
assignments will be graded based on completeness, specificity, and
professionalism.
1. Overview. Due at the beginning of class, June 18. In one single-spaced page answer these
questions:
NOTE: While bars and clubs are
legitimate businesses, I have never had a student group propose such a business
and pass the course. There is something
about such businesses that seems to make groups ignore the obvious and use very
poor business judgment. Therefore, be
warned, that while you may select this type of business, it probably will lead
to your failure in the course.
2. Plan
part 1 - Your competitive Position (80 pts) Due at the beginning of class, June
25.
In
3. Plan
part 2 - Accounting and Human Resources (80 pts) Due at the beginning of class,
July 9. In
4. Plan Part 3. Financing your business and marketing your
goods or services (80 pts) Due at the beginning of
class, July 23. In
5.
Presentation (10 pts) July 23. You will create a PowerPoint Presentation of
12-18 slides that describes your business, how it will be organized, why it
will be profitable, to whom you will market, and how the business will be
financed. Print the slides and append
them to your final business plan. Also
bring a disk to class so that your team can make a five-minute presentation to
the class.
6. Complete
Business Plan. July 23. As you resubmit
assignments 1-3 and the new assignments 4 & 5, add a cover sheet with a
short summary of your business plan, and a table of contents. This final copy should look like something
you might want to show a potential employer during a job interview. Also,
email a copy of the plan (all sections) to wresch@uwosh.edu
so I can grade it online.
Plagiarism. A large
number of business plans are available on the web. Feel free to review them for ideas. But if you copy any portions of those plans,
every member of the team will receive an F in the course.