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COURSE
COMPONENTS:
1. Assignment 1
- Investment Project (1-2 pages)
Your assignment is to choose an Internet-based
company that you feel is destined to be a success. We all know
about Intel, Microsoft, eBay, Yahoo, and a host of other well-known
companies. What you should be looking for is the diamond in the
rough. Use the stock-speculation heuristic (i.e., if you had extra
money, you would buy this company's stock). After identifying
your company, answer the following questions: 1) How will the
firm make money? 2) What are the major threats and opportunities?
3) Who are the target customers?, and 4) How does the firm satisfy
customer needs and wants better than anyone else?
2. Assignment 2
-Site Paper (2-3 pages)
With all the on-line sites trying to sell
something, its becoming harder and harder to stand out in the
crowed market place. Today companies must continually come up
with more effective "hooks" to entice web surfers to
slow-down and take a closer look at what is being offered. Your
assignment is to find a consumer-oriented Internet site that is
interesting and unique. That is, find a site that is selling something
interesting or unique or selling something mundane, but in an
interesting manner. Provide a brief summary explaining how the
site is effective and why you think the site differs from all
the other competing sites. Provide a copy of the home page for
your selected site. Be prepared to discuss your site in class.
3. Assignment 3
- Comprehensive Business Report (4-6 pages)
The purpose of this project is to take
a different perspective of the Internet. Everyone is talking about
how the Internet will help firms sell their products worldwide
while providing better customer service. To many managers, the
Internet represents a paradigm shift that affects the manner in
which business is conducted. However, what many managers tend
to overlook is that the Internet can also be associated with negative
consequences. For you final assignment, I want you to discuss
how the Internet may adversely affect businesses. Since some of
you currently work part- or full-time, you may want to specifically
evaluate your own company in order to uncover technology-related
pitfalls. Note: Avoid discussing issues such as the high cost
associated with using the Internet and the need for staff training.
You may have to dig deep because some negative aspects are very
subtle.
4. Participation
Participation includes class attendance
(when face-to-face meetings are scheduled), active contribution
to in-class discussions, and timely, value adding posts when discussions
are held online. Given the nature of this course, each person
must be willing to share his or her experiences and expertise
in order to gain a more fully developed understanding of how the
Internet can or will affect all of us.
5. Examinations
We will have 3 examinations consisting
of multiple choice and short answer/essay.
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