Welcome to my Marketing 771 web page.
To take this course you need to have some marketing
knowledge and should meet the prerequisites set forth
in the graduate bulletin. Rather than teach a lot of
marketing concepts, the focus of this course is on the
application of knowledge that you have acquired in other
courses, as well as from personal business experiences.
In order to achieve the goals set forth for this class
you will participate in an online simulation, analyze
a case, and develop a marketing plan. You will also
read some seminal marketing articles and complete a
few small assignments. It goes without saying that you
must also actively participate in our online discussions.
I also expect you to seek my advice when problems or
Also to use the links to the left and
download the files inside you will need a loggin name
and password. I will give these to you the first day