Visual Identity and Branding
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Project Three Project Four |
Gregg Berryman refers to the subject of Corporate Identity as, “...the visible essence of a corporation, institution, or government agency. Identity, unified and controlled, can provide a positive association with an organization in the eyes of employees, customers, stockholders, and the public.” In this course, you will explore the practical and theoretical aspects of the subject. Advertising and branding will also be explored as they have an integral relationship to the subject of identity design. |