Visual Identity and Branding


Project One

Project Two

Project Three

Project Four

Logo Inspiration

Style/Mood Boards

and Visual Audits

Style/Mood Board Examples

and More Examples

and More Examples


Brand New

Logo Design Love

Corporate Identity Standards and Branding Manuals

More Branding Books

Even More Branding Books

Landor Associates


Boutique Hotels

Defunct Airlines

Boeing 737 Template

Boarding Pass Template

Pin Button Mockup

T-Shirt Mockup

Coaster Templates

Window Signage Mockup

Window Signage Mockup 2

Window Signage Mockup 3

Versatile Bottle Mockup

3D Wall Logo Mockup

3D Wall Logo Mockup 2

Door Hanger Mockup

Tagline Guru

Branding Identity Design Blog

Return to Teaching


Gregg Berryman refers to the subject of Corporate Identity as, “...the visible essence of a corporation, institution, or government agency. Identity, unified and controlled, can provide a positive association with an organization in the eyes of employees, customers, stockholders, and the public.”

In this course, you will explore the practical and theoretical aspects of the subject. Advertising and branding will also be explored as they have an integral relationship to the subject of identity design.