Study in this course will be focused in the language of graphic design. Exercises will concentrate upon training in the manipulation and arrangement of formal elements in graphic composition. Through projects, discussions, lectures and critiques, you will develop your ability to understand the nature of design problems, research, articulation and presentation. Areas of investigation include manipulation of form in two-dimensional space, visual hierarchies, layout techniques, computer applications, hand manipulation, semantics, gestalt principles, visualization and creative problem solving.
Over the course of
the semester, you will gain facility in the language of design, so
that you may effectively describe phenomena and procedures
as you execute and evaluate your work. History plays an important role,
with lectures in this course surveying design history and technology.