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Kelsy Rich

Hired before graduation in November 2015, University of Wisconsin Oshkosh alumna Kelsy Rich, of Ripon, said UW Oshkosh’s interactive web management program gave her a base knowledge to grow and expand upon.

Even though Rich said the field is changing rapidly, her time at UW Oshkosh gave her the skills to succeed and find a job as the website account manager for DealerSocket. Along with working at DealerSocket, Rich also is an online media consultant for Kelsy Rich Consulting, which she started in August 2014. Although she is not currently seeking projects, she welcomes any that come her way.

For her website business, Rich researches industries and markets to identify growth opportunities for clients, works with clients on strategic positioning and planning and plans, and develops and updates website and social media content and design.

Rich said instructors, such as Kathleen Lynch, Jakob Iversen and Kara Helwig, were influential and helpful in her learning experience.

“Each professor gave valuable information about their field of expertise,” Rich said. “I really appreciated Jakob Iversen’s energy and enthusiasm for the major. He really went out of his way for the interactive web management students by making them aware of campus events, potential internships and helping them along each step of the major to ensure they were successful.”

Through the program, Rich said she has learned how to use HTML code, design websites, create content, work professionally with clients and effectively use the internet for marketing.

Rich said along with her courses at UWO, she had a lot of experience from internships that contributed to her learning and growing in this field.

She was the social media coordinator intern at the Littlest Tumor Foundation in October 2013 to May 2014. As the social media coordinator, she created innovative and engaging social media updates, organized media awareness campaigns, and developed local, national and global media coverage.

She also was the vice president of Women in Management from June 2013 to January 2016 where she networked with area professionals through group meetings, attended board meeting to organize speakers and discussion topics and assisted the president in leading eight board members as well as more than 50 professional women.

Along with these experiences, Rich said she was the director of online communication at the Goose Blind Bar and Grill and the bar manager of the Treasury Restaurant. She recommends current interactive web management students get experience through internships.

“Get that experience where you can,” Rich said. “I had three-plus internships on my resume when I graduated and when I was looking for a position, companies were impressed with my experience.”