Archive for the 'Web' Category

Web redesign, collaboration results in three live sites this week

In addition to nearly 200 department websites having been redesigned or the Web template applied to their site, three more UW Oshkosh websites went live this week. The UW Oshkosh Foundation, Student Support Services and Head Start websites reflect and support the University’s brand through visual elements, such as the wordmark, top and bottom navigation. Our STEP website and graphic design interns as well as Web programmer have been collaborating with these departments to accomplish their goals and objectives by incorporating their own distinct look with fresh photography, color palettes, design elements, and more.


UW Oshkosh Foundation ScreenshotThe UW Oshkosh Foundation, an organization committed to advancing higher education and ensuring that our students enjoy successful futures, wanted to focus on telling the stories of donors, legacies and those student, faculty, program and facility recipients.
Web Team: Kayde Kempen, Deb Pulvermacher, Joel Herron and Allison Reineck

Student Support Services

UW Oshkosh Student Support Services ScreenshotStudent Support Services is one of the federally funded TRiO programs promoting the retention and graduation of first-generation, income specific and disabled college students in their pursuit of a college degree. They requested new banners, copy and navigation as well as to incorporate their Facebook account and TRIO logo.
Web Team: Kayde Kempen, Brandon Kopetsky and Joel Herron

Head Start

UW Oshkosh Head Start ScreenshotWorking on a daily basis with children, families, staff and communities, the UW Oshkosh Head Start program wanted to provide their primary audiences with easily accessible information about their services, programs and facilities.
Web Team: Kayde Kempen, Brandon Kopetsky and Joel Herron

The IMC team and STEP interns enjoy collaborating with departments and units on campus to update their websites, whether it is with new research, text, photographs, design or programming. It provides wonderful learning opportunities for students as well as faculty and staff.

If you are interested in our Web and new media services, please visit the IMC website for further information or to fill out a project request.

‘Tell stories, use all media’… kinda like we do

We consider it an honor when a University of Wisconsin Oshkosh student marketing, public relations or journalism groups drop the IMC team a call, email or Tweet and asks a member to share some perspective, career tips, war stories, recipes… you name it.

Invariably, the conversations reassure me the work we do in our shop is with it. 

I had the chance this week to chat with students in the UW Oshkosh student chapter of the Society of Professional Journalists. It was a small gathering of about seven or eight. But was a neat opportunity to reaffirm with folks who could be future colleagues what most of us in this broader biz know to be vital these days: Make media; If you can creatively, confidently and with authenticity write, speak and tell/shout out stories in print, online, audio, video and social media formats, you’re golden. You can get hired. Your talents will be deployed. Be a storyteller and Swiss-Army-knife-of-media while remaining open to opportunities, and you will land a cool job.

One or two of the students I talked with are preparing to graduate and jump into the roiling sea that is the current job market and economy.

They seemed confident. I hope I didn’t change that.

What’s great about working in an integrated marketing and communications shop is that we truly live that multimedia, storytelling reality day to day. We are, at all times, dabbling in University news video production, juggling multiple print marketing projects that advance campus programs and events and tailoring our web presences. Our little wing of UW Oshkosh has all kinds of irons in the fire, and success requires a melding of the make-media talents of a band of former shoe leather news reporters and photographers, once-private-sector magazine marketers and (we say this affectionately) tech geeks.

The good news is our UW Oshkosh public relations, marketing and journalism programs get it.

While students are burning the midnight oil to crank out that ol’ weekly campus newspaper, they are also revamping its website, using Twitter to hook in more readers and, in their classrooms, delving into video production and social media marketing strategy, working alongside faculty members to promote the very programs propelling them.

You really know these students are primed for the modern media maelstrom, however, when, within minutes of wrapping up a career-advice chat, a guest speaker gets a thoughtful thank you in the form of a Tweet, graciously dropping his Twitter handle and a strategically placed @UWO_SPJ.

Right back atchya, @UWO_SPJ.

Evolution of Web


To get the IMC blog going I’m going to discuss some reflections having just come back from a conference. For the last several years I’ve been on the planning committee for the HighEdWeb conference put on by the national HighEdWeb Association. This conference is always fantastic, and a good reminder of how web has really shifted the way we communicate. At UW Oshkosh we have truly embraced the evolution of the web and incorporated it into our daily lives. Areas across campus are using social media, blogs and websites to engage students, to connect with alumni and the community, to collaborate with faculty and staff, to enhance learning in and out of the classroom.

I attended many sessions at the conference last week where I could sit in pride knowing that UW Oshkosh is already leveraging these powerful tools on a daily basis. Our next goal is to continue to grow our usage and learn how to collaborate and make the best use of these tools.  In November IMC will be hosting a Champion Chat to begin conversations around how campus can begin to work together with our online presence, learn from each other and find ways to help each other and the University reach its goals.

Here is a look at some of the ways UWO is using social media:

The IMC website has a list of upcoming Champion Chats, hope to see you there!

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