
Lauryn Jashinsky, Marketing
Company Overview
Keystone Click , a Milwaukee based web agency, offers website design, content management system website development, Social Media marketing and consulting services, eCommerce, Internet marketing and more. Keystone Click works with clients to redesign their website to the exact request of the client. This can include the visual appeal, speed, functionality, or whatever the customer desires.
Getting the Job
When they say it is all about who you know, they aren’t kidding. Having an apartment lease that didn’t start until September, I needed a job close to home in Milwaukee. Titan Jobs had a lot of internship opportunities but not any within a reasonable distance from my house. I searched multiple companies in Milwaukee looking for marketing interns but kept getting the same response. No one wanted a student just finishing their sophomore year to intern. I hadn’t taken enough classes related to my major. It was true. I had just started scratching the surface of my marketing classes, only having taken Essentials of Marketing.
When I had nearly just accepted the fact that an internship was no longer an option for the summer of 2012, my cousin told me the company she works for was looking for a summer marketing intern. The timing couldn’t have been any better. They wanted someone young and eager to learn. “Hey, I could do that.” The next thing I knew, I was applying, interviewing, and starting my first day.
My Role in the Company
My small responsibilities change from day to day, but there are core projects that I work on daily. I am in charge of all of the Social Media for the company. I manage the Facebook, Twitter, LinkedIn and Pinterest pages. Every week I fill out a calendar and schedule all of the different posts I will need to make that week. I am in charge of thinking of fun and creative ways to get people engaged in our Social Media pages.
Currently, I am in the process of planning and organizing Office Olympics! Other projects include: identifying niche companies and targeting them through a marketing strategy we are in the process of developing, exploring other ways to advertise our company, and working on my own core project. My core project consists of developing a customer service survey and collecting the data myself through contact with the company’s last year of clients.
Is Having an Internship really as Important as Everyone Says it is?
Absolutely! Now that I have begun experiencing what an internship is really like, I finally understand the undoubtedly important role it will play in my future. I learned more on my first day than I thought I would learn throughout the whole duration of the internship. I am learning marketing lingo I never knew existed, a multitude of Internet tools used for Search Engine Optimization, and what it feels like to just get a taste of the direction I’m taking with the career path I have decided to pursue, just to name a few. It feels great having a job with responsibilities and tasks that actually interest you. Coming to work every day doesn’t feel like a chore, and that’s the way it should be. I would encourage sophomores, even freshman, to start looking for internships now. The sooner you get your first internship, the sooner you can use that experience to get more internships before you graduate. The more internships and experience you have, the more appealing you are to future employers. Don’t wait. Start looking for internships now.