Tag Archive for 'Social Networking'

Make the Most of Each Post

Social media is becoming more and more important for networking and connecting with potential employers. The purpose of these posts are to share information and connect with our intended online community. So why do some posts go viral while others are swept under the rug?

An essential part of posting in order to build your online presence is the time that you choose to post! Pay attention as we unveil the ultimate guide to getting the most traffic out of each post and how to be heard.

  • LinkedIn: Let’s start with your most professional profile. 7-9 AM and 5-6 PM Tuesday through Thursday is the optimal opportunity for networking and getting noticed among potential employers. Leave LinkedIn alone between 10 PM and 6 AM, especially on Mondays and Fridays.
  • Facebook: The best time to post to Facebook is on Wednesdays at 3:00 PM, with the worst time being after 4:00PM and on the weekends.
  • Twitter: Tweeting between 1-3 PM on Mondays is optimal Twitter traffic time, but any time between 9 AM and 3 PM Monday through Thursday will get noticed by your fellow tweeters. Twitter traffic jams occur after 3 PM, meaning those posts aren’t going to be getting very far with your intended audience.
  • Pinterest: The newest queen on the social media scene is Pinterest. So how do we make sure our pins receive royal attention? Pin between 2-4 PM or after 8 PM-1 AM when all the online night owls congregate. Saturday mornings are peak pinning time. Avoid those Pinterest boards between 5-7 PM.

We observe excellent audience interaction on Mondays for our UW Oshkosh Career Services’ social media sites. What works best for you?

This infographic from Mediabistro sums up the prime times for posting to all your different social media sites!

what-is-the-best-time-to-post-on-social-media-sites_504e9245de2e9

 

Tweet to Connect, Master Twitter Networking With These Tips

Twitter is the latest form of networking that is blowing up social-media using a form known as micro-blogging. Twitter limits users to 140 characters per post and allows linking to websites, connecting to other people or organizations by mentioning their Twitter handle (which is what we call the username with an @ symbol in front of it), and also hash tagging.

Users are free to use their Twitter account however they choose, whether it’s for personal expression, business, humor, social networking or information sharing. However, employers do take Twitter and social networking sites into consideration when getting to know prospective employees. For example, your drunken tweet from Saturday night with a picture of you doing a beer bong may have just cost you the job opportunity.

Facebook, Twitter, and Youtube are several sites that are changing the field of PR, new media and traditional media. It’s much more than a rolling news feed of status updates. It’s a source for advertising, talking with consumers, engaging other groups, promoting products or events, providing customer service and demonstrating service with pictures.

So how can you use Twitter professionally?

By using @ you can connect to specific users and create a relationship with them.

The hash tag # symbol makes your tweets searchable and allows you to join in chats. It allows you to follow certain news and connect with other tweeters.

Make your Twitter you personal brand. Remember: Be interesting. Avoid toilet tweets. No one wants to know about your bodily functions. It’s also best to avoid sexual, religious, political and obscene tweets. Connect with professionals by sharing useful and intelligent or informational links. You can shrink the links to save space for descriptions or ideas by using link-shortening sites like bitly.com.

Check out this info-graphic from Mediabistro.com pertaining to social websites and employment. http://www.mediabistro.com/alltwitter/twitter-posts-job_b27156

Social media affects employment opportunities.

Social media affects employment opportunities.

 

LinkedIn: Why don’t people accept my requests?

By Craig Smith

Social networking is the current way of the world.  We have put ourselves in situations where we can be as distant and obscure as possible so as not to actually verbally communicate with someone. While this has increased the ability for employers to network with mass numbers and allowed young adults to avoid their fear of face-to-face networking, it has not removed from all of us that feeling of rejection. The question is, why are we getting rejected or not responded to?

If we focus on the social network of LinkedIn, we tend to make the exact same mistakes we would at a networking event. The toughest thing to do is approach somebody and start the conversation. The beauty of LinkedIn is that the employer is already open to conversation by having a profile, so approaching them is easy. Just like in face-to-face interactions, if I have met the employer or I have had a class, group, club or organization in which they spoke, I have an easy approach to introduce myself. I would not just approach them and say “I’d like to add you to my professional network.” Instead I would communicate to them how I knew them then quickly give my elevator pitch before asking a question about their company.

 

EX: “Hello Mr. Smith, I heard you speak during Social Justice Week on campus and really liked your passion for social work.”

ELEVATOR PITCH: “What do you think is the most important skill I should leave UW Oshkosh with?” or “What excites you the most about your current position?”

 

You do not have to worry too much about your elevator pitch because it is already done on your profile. So, what is the next step in networking? Remember, the best networkers listen 80 percent of the conversation and speak less than 20 percent, and with your elevator pitch already done for you, you can go right into your question.

 

EX. “Hello Mr. Smith, I heard you speak during Social Justice Week on campus and really liked your passion for social work and was hoping to connect with you here on LinkedIn. What do you think is the most important skill I should leave UW Oshkosh?”

 

The ability to network cannot be completely dismissed because we have found a way to be less personal in our approach. The keys to networking have not changed; they just need to be adapted.

  1. What is my reason for approach? Examples:
    1. I have researched their company and want to know more
    2. I have met them in the past and want to develop our relationship further
    3. I have heard them speak or present and want to develop our relationship further
  1. Do I have an Elevator Pitch and up-to-date online profile? Examples:
    1. Who I am, what I am interested in for a career
    2. My path, my skills/strengths
  1. How do I get them to talk about themselves? Examples:
    1. Something you researched or heard them talk about that you really want to know more about
    2. How they got started, what was their path
    3. What strengths/skills they think are of the greatest worth in their industry

The more personal we are, the more difficult we are to dismiss. The more vague and obscure we are, the less relatable we become. It is important to remember that some people take time to respond to their LinkedIn profile requests, emails and/or phone calls. Be patient. Be a networker without being a pest and always network with a purpose.

Click here to learn more about LinkedIn.


Copyright 2012-2013 The Board of Regents of the University of Wisconsin System